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http://hassassociates-online.com/articles/2013/03/07/five-ways-to-manage-your-digital-reputation/ Reputation is the key word. In fact, online digital reputation has never been more important. While a few years ago much of our personal information was still considered private, today cyber security expose more information about our lives than ever before. While many people don't think much about having a "digital reputation," especially in purchasing products online, information about almost all adult worldwide can be found online. Based from the survey conducted by ORC International, results have shown more than 89% of consumers research articles online before making a buying decision, while, 87% of them agree that a favorable review has confirmed their decision to purchase. And while our real life reputation is largely defined by us through our interactions with others, our online digital reputation defines how people perceive us - without ever having a single conversation. The fact is, a digital reputation can be incorrect, it may present only partial information and it might even allow for slander and online attacks to define us for others. Translating your brand's personality onto the web can be tricky, so here is our list of five simple steps that can help you get started. 1: Match your offline and online personas: When you're creating a Facebook page or a Twitter account, it should match your brand's personality in the real world. Choose a design language (colors, shapes, textures, fonts) that represents your brand's image. Next, ask yourself which social media platform is best suited for communication between you and your customers. You may not need to create an account on each one of them. Selecting the one most actively used by your target audience will make it more manageable for you. 2: Groom your search results: Your customers will rarely move to the second page of the Google Search results to find what they are looking for. Set a dis

Reputation is the key word. In fact, online digital reputation has never been more important. While a few years ago much of our personal information was still considered private, today cyber security expose more information about our lives than ever before. While many people don't think much about having a "digital reputation," especially in purchasing products online, information about almost all adult worldwide can be found online. Based from the survey conducted by ORC International, results have shown more than 89% of consumers research articles online before making a buying decision, while, 87% of them agree that a favorable review has confirmed their decision to purchase. And while our real life reputation is largely defined by us through our interactions with others, our online digital reputation defines how people perceive us - without ever having a single conversation. The fact is, a digital reputation can be incorrect, it may present only partial information and it might even allow for slander and online attacks to define us for others. Translating your brand's personality onto the web can be tricky, so here is our list of five simple steps that can help you get started. 1: Match your offline and online personas: When you're creating a Facebook page or a Twitter account, it should match your brand's personality in the real world. Choose a design language (colors, shapes, textures, fonts) that represents your brand's image. Next, ask yourself which social media platform is best suited for communication between you and your customers. You may not need to create an account on each one of them. Selecting the one most actively used by your target audience will make it more manageable for you. 2: Groom your search results: Your customers will rarely move to the second page of the Google Search results to find what they are looking for. Set a distinct and clear name for Facebook, Twitter, Google+, YouTube and other social networking site

With all the hundreds of quests from our survey, it's a Hass Associates pleasure to answer those today! As what we have observed, identity theft is on the top where individuals get so interested. In fact, identity theft is the fastest growing crime in America, affecting on the average of 500,000 new victims each year, for the past decade. And so, we are glad to discuss this for you to be well- informed and have preventive measures, such as reducing and reporting scams and prosecuting scammers. These topics are followed by: -online security and hardware concerns; -earning money from legitimate work-at-home programs and work-at-home scams; -credit cards and consumer issues; -Nigerian and lottery scams; -viruses and spyware; -phishing scams; -investment scams; and -urban legends. Obviously, many subscribers are interested in knowing out about new scams in these areas. This seems quite related to what we have been writing about. With all your exciting and terrific questions, Scam Busters will become even better. Today, we'll answer five of your biggest questions about identity theft: Answers to Our Subscribers' 5 Biggest Identity Theft Protection Questions 1) How big of a problem is identity theft and how long does it typically take to recover it? With victims' losses amounting to about $1.1 billion a year, identity theft reached the top of FCS's yearly list of consumer complaints for seven years in a row. The Federal Trade Commission (FTC) estimates more than the average victims that devote 170 to 300 hours trying to recover his or her identity and to resolve theft-relates issues. More than 110 million people in the US reported since January 2007 that have been packed letters from the different government branches, universities, corporations, banks, medical professionals, credit unions, no non-profit organizations and others notifying them that their personal information had either been stolen or lost. (Check out more statistics at our Identity Theft In

Data breaches can have a big effect on a merger's overall value. There appears to be a worrying level of complacency toward the assessment of cyber-risks during M&A deals, despite increasing awareness of the cybersecurity risks facing businesses. International law firm Freshfields Bruckhaus Deringer found in a survey shared with Infosecurity that 90% of respondents believe cyber-breaches would result in a reduction in deal value; and 83% of dealmakers believe a deal could be abandoned if cybersecurity breaches are identified during deal due diligence or mid-transaction. Yet, too few tie-up architects are addressing the threat. A majority (78%) say that cybersecurity is not a risk that is currently analyzed in-depth or dealt with in deal due diligence. "It's surprising that dealmakers recognize the growing threat of cyber-attacks to businesses, but generally aren't addressing that risk during deals," said Chris Forsyth, co-head of the firm's international cybersecurity team. "You wouldn't dream of buying a chemicals plant without assessing environmental risk, so why would you buy a data-driven business without assessing the risks its faces around data management and cyber-security?" The firm said that the effect of a cyber-incident on value would work both ways - a business with a good track record and robust processes could be worth more than competitors, while a business with a bad track record could be worth less.