Plagued by declining ad pages and dollars, SmartMoney, the Wall Street Journal's 20-year-old personal finance magazine, is ceasing print production and going online-only.
PriceWaterhouseCooper: "One of the things we need to get into context here is that traditional media isn't dead yet and won't be for the next five years. It's very important to think why. The over-50s are helping to sustain traditional media, and also in many of the emerging markets there is still plenty of room for traditional media. The death of traditional media is exaggerated, at least in a five-year context."
