Tasking itself to produce a study on the "reinvention of journalism," the Federal Trade Commission has encountered many of the same quandaries the industry has.
The Interactive Advertising Bureau (IAB) on Thursday called on the Federal Trade Commission (FTC) to withdraw its recent guidelines regarding the commentary of bloggers and other social media opinion leaders, saying the new rules unconstitutionally penalize online media for practices traditional media have had in place for decades. Randall Rothenberg, IAB's chief executive, sent a letter to FTC Chairman Jon Leibowitz saying the new rules will "muzzle" bloggers.