Of course we talked about this in class, but what I find more interesting than Oprah's endorsement is all the comments at the end of the article. Several posters don't even acknowledge Oprah's new-found interest, but are just extolling Kindle's virtues. My guess is that, until the Kindle's price is a little lower, those folks who just like to get what Oprah has might not go for it. But the more "techie" folks might get one -- or already have one -- regardless of what Oprah thinks.
Amazon.com (AMZN) has cut the price of the Kindle e-book reader to $259 from $299, the company announced. Amazon also unveiled plans to sell an international version of the Kindle in more than 100 countries. The international version will be priced at $279; it goes on sale October 19. Until [...]
Barnes & Noble's new e-book reader, the Nook, has officially been unveiled. With an impressive feature set and price tag that matches the Kindle's, Amazon should be worried. Read this blog post by David Carnoy on Crave.
Capitalizing on Oprah Winfrey's huge role recommending books to her fans, the
iPad edition of O, The Oprah Magazine, that's expected in the fourth
quarter will let users buy e-books and read them within the app itself.
Hearst sees a lot more potential in iPad advertising than just reproducing and
enhancing print ad pages.
once enough consumers own tablet computers, targeted and tailored advertising
will be much more important
Hearst is already seeing its digital ad rates increase steadily, partly because
of its ability to serve ads to visitors based on their behavior and demographics