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Of course we talked about this in class, but what I find more interesting than Oprah's endorsement is all the comments at the end of the article. Several posters don't even acknowledge Oprah's new-found interest, but are just extolling Kindle's virtues. My guess is that, until the Kindle's price is a little lower, those folks who just like to get what Oprah has might not go for it. But the more "techie" folks might get one -- or already have one -- regardless of what Oprah thinks.