Magazine-and-newspaper publisher Hearst is near a deal to buy digital-marketing firm iCrossing, the latest sign of how publishers are going head to head with Madison Avenue to grab some of the growing revenues from online advertising." />
Conventional wisdom says that entrepreneurs who start a Web-based business will do so with VC money. Read enough stories of Internet ventures that enjoy lucrative exits in the millions (in some cases billions) of dollars, and it's easy to assume that the only path to success is to begin by securing deals with investors who are far less interested in helping a start-up build a substantial brand as they are in realizing a return as quickly as possible.
Bootstrapping simply isn't sexy anymore.
But for many start-up publishers, bootstrapping is a way of life, and VC money isn't an option.
The Justice Department struck deals with three universities not to promote Amazon's Kindle or other e-book readers unless the devices are fully accessible to blind students." />
Would you want to read a book or newspaper on a cellphone screen? On Tuesday, Hearst e-reading company Skiff announced that it signed a deal with Samsung's mobile phone division to become its "preferred e-reading service partner."
Perseus Books Group and Workman Publishing Company, both independent publishers, signed deals with Apple to sell electronic versions of their books on the iPad.
With ad revenue and audience on the decline, newspapers look to e-readers as a possible new revenue path. But early signs show that "win-win" deals between publishers and e-reader developers are both elusive and nonprofitable.