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Derik Dupont

Magazine Publishers Talk of Creating Online Ad Network - Advertising Age - MediaWorks - 0 views

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    Rival magazine companies are discussing teaming up to build an ad network that would sell targeted ad space across many of the industry's web sites.
Derik Dupont

Web Publishers Left With Little After Ad Spoils Split - Advertising Age - Digital - 0 views

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    The debate is over what parts of the online display-ad ecosystem, estimated to be worth $7.9 billion in 2010, are adding value for publishers or brands.
Derik Dupont

Publishers: It's Time for an Intervention - Advertising Age - DigitalNext - 0 views

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    Publishers buying ads on remnant ad networks threaten to undermine their brands, splitting their price structure and doing untold damage.
arnie Grossblatt

The Readable Future - 1 views

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    As online publishers look to increase ad revenue, readers look to ways of removing ad clutter and a better reading experience.
Derik Dupont

Paid Content: What a Meter at The Times Online Means - Advertising Age - MediaWorks - 0 views

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    Paid content: Charging The New York Times Online's heaviest users preserves ad inventory but risks the readers most valuable for ad sales.
arnie Grossblatt

Ad Companies Face a Widening Talent Gap - 1 views

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    Get your resumes revised - the ad companies need your digital publishing skills.
Elizabeth Ralls

Amazon backtracks, will offer $15 opt-out for ads on Kindle Fire tablets | Tablets - CN... - 1 views

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    Negative customer feedback prompts a speedy response by Amazon.
Stephanie Wynn

Oprah mag's iPad edition to sell e-books - Crain's New York Business - 3 views

  • Capitalizing on Oprah Winfrey's huge role recommending books to her fans, the iPad edition of O, The Oprah Magazine, that's expected in the fourth quarter will let users buy e-books and read them within the app itself.
  • Hearst sees a lot more potential in iPad advertising than just reproducing and enhancing print ad pages.
  • once enough consumers own tablet computers, targeted and tailored advertising will be much more important
  • ...1 more annotation...
  • Hearst is already seeing its digital ad rates increase steadily, partly because of its ability to serve ads to visitors based on their behavior and demographics
Derik Dupont

MediaPost Publications Apple Poised To Unveil 'iAd,' New Mobile Ad Platform Is Jobs' 'N... - 0 views

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    Apple Poised To Unveil 'iAd,' New Mobile Ad Platform Is Jobs' 'Next Big Thing' - 03/29/2010
Derik Dupont

Magazines' Pitch to Marketers: Our Ads Will Work -- Promise - Advertising Age - MediaWorks - 0 views

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    Magazines have always promised advertisers a certain number of paying readers. Now the industry is moving toward another guarantee: that its ads will work.
Derik Dupont

MediaPost Publications Yahoo Makes Advancements In Mobile Ads 10/09/2009 - 0 views

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    Yahoo Makes Advancements In Mobile Ads - 10/09/2009
Ryan Holman

The Threat of Silence: Meet the groundbreaking new encryption app set to revolutionize ... - 1 views

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    "Back in October, the startup tech firm Silent Circle ruffled governments' feathers with a "surveillance-proof" smartphone app to allow people to make secure phone calls and send texts easily. Now, the company is pushing things even further-with a groundbreaking encrypted data transfer app that will enable people to send files securely from a smartphone or tablet at the touch of a button. (For now, it's just being released for iPhones and iPads, though Android versions should come soon.) That means photographs, videos, spreadsheets, you name it-sent scrambled from one person to another in a matter of seconds." In an age where we can pretty much assume we're being monitored 24/7, is this a good thing? Or is this another tool for some really terrible people to do some really terrible things, but now with an added layer of privacy?
Ellen Levy

Dow Jones' SmartMoney magazine goes online-only - paidContent - 0 views

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    Plagued by declining ad pages and dollars, SmartMoney, the Wall Street Journal's 20-year-old personal finance magazine, is ceasing print production and going online-only.
arnie Grossblatt

Fashion Magazines in China, Laden With Ads, Are Thriving - 1 views

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    The challenges of magazine publishing in a country where government controls publishing.
Mark Schreiber

The Ad/Edit Wall Worn Down to a Warning Track - 0 views

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    What wall? The question for print has become less about whether to cross the boundary between editorial and sales and more about how best to do it.
Derik Dupont

E-Reader Sales Expected to Be Big This Holiday - NYTimes.com - 2 views

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    Interesting article. I don't really agree with this statement: Maybe too much, said Michael Norris, a senior analyst for Simba Information. "I don't think that the U.S. market can support 50 or 60 e-readers," he said, adding that he had lost count of all the current models. The market can support it; it gives people more options, but it'll just turn into a matter of what device addresses/achieves all of the needs of the consumer. Like the model Arnie went over in class, it's like a bell curve of technological advances that we want/would like, slowly get, but that eventually ends up swamping us. We start out wanting a and b, then c, d, and e are added, which we like. By the time it hits m, n, o, and p, we're overwhelmed.
Amanda Straub

Gene Weingarten - Illiterature - washingtonpost.com - 0 views

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    The ad on Craigslist was from an Oakton company called Zirdland.com. Zirdland claims it has developed a software system that can electronically analyze the quality and commercial viability of a work of fiction and prompt changes that will make it better.
Kat Rodenhizer

Mainstream News Outlets Start Linking to Other Sites - NYTimes.com - 0 views

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    By providing links to other sites, newspaper publishers are creating an added benefit to readers: filtering the web.
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