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The Answer Sheet - CHECKING IT OUT, Part I: Reading on Paper or Screen--Which Is Better? - 1 views
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Oprah mag's iPad edition to sell e-books - Crain's New York Business - 3 views
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Capitalizing on Oprah Winfrey's huge role recommending books to her fans, the iPad edition of O, The Oprah Magazine, that's expected in the fourth quarter will let users buy e-books and read them within the app itself.
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Hearst sees a lot more potential in iPad advertising than just reproducing and enhancing print ad pages.
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once enough consumers own tablet computers, targeted and tailored advertising will be much more important
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