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arnie Grossblatt

2 New Digital Models Promise Academic Publishing for Profit - Chronicle.com - 0 views

  • "What I believe—and this is what we're putting to the test—is that as you're putting something online free of charge, you may lose a few sales, but you'll gain other sales because more people will know about it," said Frances Pinter, Bloomsbury Academic's publisher.
  • She would like Bloomsbury Academic to demonstrate that publishers can add editorial value to scholarship without having to choose between locking it down or giving it all away.
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    Free and shared cost models for academic publishing. Cites other organizations that, like NAP, have sustainable models with free content.
Paul Riccardi

New York Times Nuts Not To Charge Subscription Fee (NYT) - 0 views

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    Brief, but interesting take on making money online with free content or a free/paid hybrid.
arnie Grossblatt

Online Literacy Is a Lesser Kind - ChronicleReview.com - 0 views

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    Starting from a study that finds different reading practices for online content and print (or scanning vs. slow reading) the author argues against the trend of increasing technology investment in education. I think the argument would profit from a publisher's perspective, one where it's vital to evaluate how the content fits (or doesn't fit) the format. Like the author, I don't want to read Middlemarch ( my favorite novel) online, nor can I imagine anyone who would or who require it read in that format. Bottom line for me - publishers have much to offer the educational establishment.
Derik Dupont

Murdoch Sees Pickup in TV and Print Advertising - WSJ.com - 0 views

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    News Corp. CEO Murdoch said traditional newspaper and television advertising markets are picking up, but they still must devise new strategies to compete with Internet ads and free online news." />
Ryan Holman

The Answer Sheet - Going back to college at 59 - 0 views

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    Possible generation-gap-type issues for digital educational publishing for colleges: "Today, the college assumes all students not only have computer skills but a plethora of high-tech devices and services. The class schedule and registration procedure is entirely online-even if you're in the registrar's office....In the first class, the professor handed out her e-mail address and the URL where the syllabus could be found--instead of her office phone number and a copy of the syllabus. Unfortunately, the college sites are full of graphics and animations and download very slowly on my dial-up connection. (Even if I could afford a broadband connection, my ISP doesn't provide it in my area.)" "At least one exercise in each chapter requires accessing the publisher's textbook Web site. Many of these exercises could just as easily be put on the computer disk also sold-at an increased profit (I used to work for a textbook-preparation company)-with the text....Again, a dial-up connection won't download the videos. The audio files are .mp3; I can't open them, don't have the skill to know what program I need, and have no access to free technical support....So once every chapter I head for either the heavily used public library or the equally heavily used computer lab in the college's suburban learning center (branch campus)--and hope that a computer is available."
arnie Grossblatt

Markets Declare Truce in Copyright Wars - WSJ.com - 0 views

  • But content owners also belatedly realize that simply suing consumers who find new, convenient ways to access content online is not as good as finding new business models to profit from customer interest that technology makes possible.
  • his shift by Google led Peter Osnos, founder of PublicAffairs books, to wonder if the book settlement could have lessons for other owners of content. "Google has now conceded, with a very large payment, that information is not free," Mr. Osnos wrote for the Century Foundation. "This leads to an obvious, critical question: Why aren't newspapers and news magazines demanding payment for use of their stories on Google and other search engines? Why are they not getting a significant slice of the advertising revenues generated by use of their stories via Google?"
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    More on the Google-AAP settlement. Key take-away ""But content owners also belatedly realize that simply suing consumers who find new, convenient ways to access content online is not as good as finding new business models to profit from customer interest that technology makes possible."
dmschool

How to Do Keyword Analysis | Keyword Research Tools - 0 views

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    Digital Marketing School provides professional training in how to conduct research and keyword research tools. Learn about free keyword research, SEO research tools and research tips.
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    Digital Marketing School provides professional training in how to conduct research and keyword research tools. Learn about free keyword research, SEO research tools and research tips.
arnie Grossblatt

Book: A Futurist's Manifesto | Just another PressBooks site - 4 views

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    A very interesting collection of essays on the future of the book and publishing.  Free to read online and available in print from O'Reilly.
Kristen Iovino

Stanford Publishing Courses for Professionals - 0 views

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    Here some FREE online seminars and training sessions on various topics in publishing. They are from a year or two ago but many are still useful and relevant today. Check it out!
Mark Schreiber

Time Moves to Limit Free Content Online - NYTimes.com - 1 views

  • “I think we’ll see what works and doesn’t work,” Mr. Stengel said in an interview by phone. “We’ll adapt and change. We’re in the hunt like everyone else to figure this out.”
    • Mark Schreiber
       
      This is an action without a plan.
  • “I think we’ll see what works and doesn’t work,” Mr. Stengel said in an interview by phone. “We’ll adapt and change. We’re in the hunt like everyone else to figure this out.”
  • “We kind of wanted to draw a line in the sand,” he said. “We want to remain a vigorous and important part of the conversation. There are some things that are necessary to be part of that. But we will experiment.”
  • ...1 more annotation...
  • Time has decided to dive headfirst into an issue that has bedeviled many a news organization before it: how to cure online readers of their addiction to free content.
Thelisha Woods

HP Learning Center - Web 2.0 - 0 views

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    Here's another free online class from HP Learning Center, this time on Web 2.0.
Derik Dupont

Variety Paywall To Go Up Thursday - 1 views

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    LOS ANGELES — The Hollywood trade newspaper Variety is putting its Web site behind a "pay wall" starting Thursday – reserving its online content for paid subscribers and hoping its advertisers will stick around despite the smaller Internet audience. Variety plans to shut off free access gradually, asking one in 10 visitors for a user name and password that will be sent to paying subscribers.
amby kdp

Eat Nourish And Grow: Live Healthy, Grow Better and Lose Weight: Cheryl Barnhart: 97815... - 0 views

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    Eat Nourish And Grow: Live Healthy, Grow Better & Lose Weight [Cheryl Barnhart] on Amazon.com. *FREE* shipping on qualifying offers. Understanding the Importance of Nutrition What Is Eat Nourish and Grow? Understanding the 5 W's Of Eat Nourish and Grow Process to Reach a Healthy Point in Life Telling the World Why Eating Healthy Is Important Make Sure You Always Talk With Full Understanding Selecting the Right Foods for Your Health Needs Losing Weight Even As You Stay Healthy Get Your Children Involved In the Eating Healthy Process Eating Healthy Even During Holidays Acquire More Information on the Internet about Eating Healthy Never Forget To Involve Exercising Drink More and More Water Stay Away From Junk Foods Buy Quality Foods from Online Stores
Erin Barrett

Survey of Free Business Models - 0 views

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    From the Long Tail Wired blog
Allison Begezda

HOW TO: Self Publish Your Book with Amazon's CreateSpace - 0 views

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    It's been six years since Amazon acquired CreateSpace, an on-demand publishing platform, and almost four years since they announced the free online setup for self-publishing. While four years seems like a long time in our fast-paced world, self-publishing still hasn't reached the mass audience. Even the biggest social media gurus still take the traditional route, only choosing to self-publish when they've been rejected by mainstream publishing houses.
arnie Grossblatt

The Joy of Wikis - Online Recipes Get E-Tweaks - 0 views

  • The content is, also, free of editorial interference or commercial pressure. The model, enthusiasts say, has a unique ability to capture “the long tail” — providing useful information on a wide swath of esoteric subjects, like how to make pasta in a paper shredder.
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    is the crowd better source of cooking information than a master chef? Could your next cookbook be a wiki?
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