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Jonathan Engelsma

Morgan Stanley - Institutional Services - 0 views

  • Material wealth creation / destruction should surpass earlier computing cycles. The mobile Internet cycle, the 5th cycle in 50 years, is just starting. Winners in each cycle often create more market capitalization than in the last. New winners emerge, some incumbents survive – or thrive – while many past winners falter. The mobile Internet is ramping faster than desktop Internet did, and we believe more users may connect to the Internet via mobile devices than desktop PCs within 5 years. Five IP-based products / services are growing / converging and providing the underpinnings for dramatic growth in mobile Internet usage – 3G adoption + social networking + video + VoIP + impressive mobile devices. Apple + Facebook platforms serving to raise the bar for how users connect / communicate – their respective ramps in user and developer engagement may be unprecedented. Decade-plus Internet usage / monetization ramps for mobile Internet in Japan plus desktop Internet in developed markets provide roadmaps for global ramp and monetization. Massive mobile data growth is driving transitions for carriers and equipment providers. Emerging markets have material potential for mobile Internet user growth. Low penetration of fixed-line telephone and already vibrant mobile value-added services mean that for many EM users and SMEs, the Internet will be mobile.
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    Would be good to peruse the recent Morgan Stanley report on mobile during your copious free time over break...
Jonathan Engelsma

Android Market grows up, hits 20,000 apps milestone - 0 views

  • This may pale in comparison to the number of applications available for the iPhone / iPod Touch (100,000), but the real battle for mobile OS dominion isn’t fought between Google and Apple, who are increasingly distancing themselves from more established players in terms of mobile Web usage and together are creating a whole new mobile advertising micro-economy.
Joe Croft

Android 2.1 becomes most used version, just in time to be obviated by Froyo -- Engadget - 0 views

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    Interesting to see how quickly 2.1 has been adopted.
Jonathan Engelsma

Official Google Mobile Blog: Introducing Google Analytics for Mobile Apps - 0 views

  • Last week, we introduced expanded mobile reporting features in Google Analytics. To help developers, this launch includes features that make it easy to see how people are using specific parts of their iPhone and Android applications. The same Google Analytics reports that provide insights into website traffic and engagement are now available for mobile apps.
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    We should use this to analyze GVSU app usage once deployed...
Jonathan Engelsma

Mobile Coupon Growth - 0 views

  • According to the report, more than one mobile subscriber in 10 in developed regions will use mobile coupons by 2014. As a result, Juniper is confidently forecasting that consumer usage of mobile coupons could potentially generate upwards of $6 billion globally in retail redemption value by 2014.
  • ARPU from NFC coupons and smart posters will exceed ARPU from NFC payment transactions The vast majority of mobile coupon redemption value will be generated by the Far East & China, Western Europe and North America in 2014
Jonathan Engelsma

Study Finds Social Media is Actually Social - 0 views

  • According to a new study from Pew Internet and American Life Project, technology does not lead to social isolation, as many often suspected. Instead, researchers found that online participation and mobile phone usage leads to people having larger and more diverse core discussion networks.
  • On average, a person spends 195 days of the year having mobile phone contact with others, but face-to-face interactions occur on about 210 days per year.
  • In addition, mobile users have around 15% more family members with whom they can discuss important matters and tend to have 25% more core network members who are not family members. Overall, those who use mobile phones have core networks that are 12% larger than those who don't.
Jonathan Engelsma

Social Media in the 2009 Inc. 500 - Center for Marketing Research - University of Massa... - 1 views

  • This research proves once again that social media has penetrated parts of the business world at a tremendous speed. It also indicates that corporate familiarity with and usage of social media within the Inc. 500 has continued to grow in the past 12 months.
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    pdf download.
Jonathan Engelsma

One-in-four consumers will make mobile purchase during holidays: Deloitte - Mobile Comm... - 0 views

  • “The Deloitte Holiday Survey found that one out of five, 19 percent, plan to use their mobile phone to assist them in their holiday shopping,” she said. “The popularity of mobile usage is evident across all age groups, with 39 percent in the 18-29 age group and 19 percent of respondents in the 30-44 age group [are comfortable with mobile commerce].”
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