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Janine Shea

Recent Blog Posts > Local content drives engagement on Facebook - 0 views

www.millwardbrown.com/...es-engagement-on-Facebook.aspx

GroundUp Validation Local Social_Media Marketing Millward_Brown

shared by Janine Shea on 17 Dec 12 - No Cached
  • The experiment found that on an apples-to-apples basis, posting local content drove stronger levels of shares, likes and comments than global content. 
  • We found that during the first four months of this experiment, the average engagement rate across all geo-focused posts was six times higher than all global posts.
  • They identified nine different types of story that drove higher levels of engagement as shown in this infographic.  
  • ...1 more annotation...
  • We know people appreciate personally relevant content and a sense of community, but these findings suggest that relevance may also be found in making content more specific to where someone lives, not just their lifestyle.
  • Janine Shea on 17 Dec 12
     
    Excellent validation for location-based social network
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