The story of Kodak’s downfall is an affirmation that true innovative spirit is much more often found in smaller companies and startups rather than old-school behemoths of yesteryear. After all, if you don’t have much to lose, you tend to make many more all-in bets. But, as Kodak has shown, if you do nothing but play it safe, the cost just to stay in the game will whittle you down until you’ve got nothing left.