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Blair Peterson

The Yin and the Yang of Corporate Innovation - NYTimes.com - 0 views

  • The Google model relies on rapid experimentation and data. The company constantly refines its search, advertising marketplace, e-mail and other services, depending on how people use its online offerings. It takes a bottom-up approach: customers are participants, essentially becoming partners in product design.
  • The Apple model is more edited, intuitive and top-down.
  • Steve Jobs had a standard answer: none. “It’s not the consumers’ job to know what they want,” he would add.
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  • Yet while networked communications and marketplace experiments add useful information, breakthrough ideas still come from individuals, not committees.
  • There is nothing democratic about innovation,” says Paul Saffo, a veteran technology forecaster in Silicon Valley. “It is always an elite activity, whether by a recognized or unrecognized elite.”
  • Apple’s physical world is far different from Google’s realm of Internet software, where writing a few lines of new code can change a product instantly.
  • Apple product designs may not be determined by traditional market research, focus groups or online experiments. But its top leaders, recruited by Mr. Jobs, are tireless seekers in an information-gathering network on subjects ranging from microchip technology to popular culture. “It’s a lot of data crunched in a nonlinear way in the right brain,”
Blair Peterson

Crazy for Learning: Students Change School's Cell Phone Policy - A case for inquiry/pro... - 0 views

  • The campaigns are collected in a website and can be viewed here. 
  • We were pretty sure that the G² students would mostly comply with the new policy because they had invested so much time and effort (note: ownership) but we were uncertain just how effective the Responsible Use Campaign would be for everyone else.
  • groups researching the potentially negative consequences of cell phone use in schools, we came to realize that we needed a way to address these proactively if the proposal we were planning to make to administration had any chance of approval.
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  • Beginning on January 3, 2011, 7th and 8th grade students will be allowed to use their mobile devices in the classroom for educational purposes and at the teacher’s discretion, and during the lunch period.
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    One school's process for developing a new cell phone policy.
Derrel Fincher

Math That Moves: Schools Embrace the iPad - 0 views

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    Apple once again shows that it has a powerful marketing machine and has succeeded in conflating brand and benefits in many educator's minds. In particular, the story points to content consumption (textbook replacement, games, etc.) but says very little about content creation, which is where true learning benefit comes in.
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