The Google model relies on rapid experimentation and data. The company constantly refines its search, advertising marketplace, e-mail and other services, depending on how people use its online offerings. It takes a bottom-up approach: customers are participants, essentially becoming partners in product design.
The Yin and the Yang of Corporate Innovation - NYTimes.com - 0 views
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The Apple model is more edited, intuitive and top-down.
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Steve Jobs had a standard answer: none. “It’s not the consumers’ job to know what they want,” he would add.
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Is Apple about to kick out Kindle App and Nook App? « Kindle Review - Kindle ... - 0 views
What is Apple Without Steve Jobs? - 0 views
What Will You Do With All Those Discs Now That Apple's Killing The DVD? | Fast Company - 0 views
Crazy for Learning: Students Change School's Cell Phone Policy - A case for inquiry/pro... - 0 views
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The campaigns are collected in a website and can be viewed here.
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We were pretty sure that the G² students would mostly comply with the new policy because they had invested so much time and effort (note: ownership) but we were uncertain just how effective the Responsible Use Campaign would be for everyone else.
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groups researching the potentially negative consequences of cell phone use in schools, we came to realize that we needed a way to address these proactively if the proposal we were planning to make to administration had any chance of approval.
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Math That Moves: Schools Embrace the iPad - 0 views
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Apple once again shows that it has a powerful marketing machine and has succeeded in conflating brand and benefits in many educator's minds. In particular, the story points to content consumption (textbook replacement, games, etc.) but says very little about content creation, which is where true learning benefit comes in.
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