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The R...Rajkumar team unveiled the first ever custom comic for a Bollywood film at the Reliance Digital Store in Mumbai today. Producer Viki Rajani, director Prabhu Dheva and the lead pair- Sonakshi Sinha and Shahid Kapoor - who looked all excited to present the fun-filled comic of their upcoming film, were present at the event.The storyline of the comic has been shortlisted from the entries sent by enthusiastic fans across the nation. The winners not only got the once-in-a-lifetime chance to feature in the comics, but were also invited and introduced at the launch.Talking about R...Rajkumar’s custom comic, producer Viki Rajani said "Movie marketing continues to become more innovative and with this film, we have attempted initiatives to reach across all mediums. I'm happy to have the first ever custom comic book for R...Rajkumar which involved direct participation by fans and showed their keen response and enthusiasm".Shahid and Sonakshi, ecstatic with the response the songs of the film have been receiving, said that they were eagerly looking forward to the release of the film. Shahid also danced to Gandi Baat, much to the delight of the crowd present at the event. Excited to feature in the comic for the first time, Sonakshi said "My brothers would always be reading comics and I would never be allowed to touch them. Now I'm featuring in an R…Rajkumar custom comic. I am going to take a copy home and show it to them.”R...Rajkumar is produced by Sunil Lulla of Eros International and Viki Rajani of Next gen films. Directed by Prabhu Dheva, this film is scheduled to hit cinemas on the 6th of December.

Prabhu Dheva’s next, R…Rajkumar is enjoying all the right buzz, with the release of the trailer and positive responses pouring in. The online release of the trailer had a surprise element for Shahid’s fans. The end of the trailer has Shahid Kapoor appearing on-screen and making an engaging appeal.The result of this activity was certainly fruitful.  The trailer on YouTube has over 2 million views. The idea of Shahid’s appearance undoubtedly ensured user engagement. The activity was highly successful with over 32,000 likes, highest amongst its contemporaries (trailers of films releasing around the same time). The trailer has certainly struck a chord going by the audience response. Promising to be a film for the masses, R…Rajkumar is a complete Bollywood package with action, comedy and romance. The trailer has Shahid in the character of Rajkumar, talking about the trailer and asking for the audience feedback and action. Producer Viki Rajani states, “The movie has a mass appeal and Shahid has been the right choice to play the lead. Prabhu Dheva has lent his trademark flavor to the film and the combination of their energies is infectious. We are glad that idea of the small appearance of Shahid in the end has worked. The video has given us another platform for Shahid to connect with his fans on a personal level!”The audience has clearly not failed to reciprocate, which is visible in the number of likes and comments. Going by the response so far, R… Rajkumar has certainly left everyone curious to know what ‘R…’ stands for, which will be revealed on the 6th of December (release date). Starring Shahid Kapoor, Sonakshi Sinha & Sonu Sood, the film is produced by Eros International and NextGen Films.

The much awaited film, R…Rajkumar which released on 6th December, had a special screening organized by Shahid Kapoor’s fans, who call themselves - Shanatics. However, it was the Shanatics who received a surprise when Shahid made a special appearance during the film’s interval.The ‘Shanatics’, organized a special screening of R… Rajkumar, where the actor opposite Sonakshi Sinha, is seen at his tapori best. Running houseful with Shahid’s die-hard fans, the theatre was filled with whistling, clapping, cheering and of course, plenty of standing ovations for the masaaledar entertainer. Just when the cheering couldn’t get any louder, the Shanatics were left stunned when Shahid made a special appearance. He gave his fans a pleasant surprise with his visit and interacted with them. R...Rajkumar is produced by Sunil Lulla of Eros International and Viki Rajani of Next gen films. Directed by Prabhudheva, the film released on 6th December.