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Prabhu Dheva’s next, R…Rajkumar is enjoying all the right buzz, with the release of the trailer and positive responses pouring in. The online release of the trailer had a surprise element for Shahid’s fans. The end of the trailer has Shahid Kapoor appearing on-screen and making an engaging appeal.The result of this activity was certainly fruitful.  The trailer on YouTube has over 2 million views. The idea of Shahid’s appearance undoubtedly ensured user engagement. The activity was highly successful with over 32,000 likes, highest amongst its contemporaries (trailers of films releasing around the same time). The trailer has certainly struck a chord going by the audience response. Promising to be a film for the masses, R…Rajkumar is a complete Bollywood package with action, comedy and romance. The trailer has Shahid in the character of Rajkumar, talking about the trailer and asking for the audience feedback and action. Producer Viki Rajani states, “The movie has a mass appeal and Shahid has been the right choice to play the lead. Prabhu Dheva has lent his trademark flavor to the film and the combination of their energies is infectious. We are glad that idea of the small appearance of Shahid in the end has worked. The video has given us another platform for Shahid to connect with his fans on a personal level!”The audience has clearly not failed to reciprocate, which is visible in the number of likes and comments. Going by the response so far, R… Rajkumar has certainly left everyone curious to know what ‘R…’ stands for, which will be revealed on the 6th of December (release date). Starring Shahid Kapoor, Sonakshi Sinha & Sonu Sood, the film is produced by Eros International and NextGen Films.

The R...Rajkumar team unveiled the first ever custom comic for a Bollywood film at the Reliance Digital Store in Mumbai today. Producer Viki Rajani, director Prabhu Dheva and the lead pair- Sonakshi Sinha and Shahid Kapoor - who looked all excited to present the fun-filled comic of their upcoming film, were present at the event.The storyline of the comic has been shortlisted from the entries sent by enthusiastic fans across the nation. The winners not only got the once-in-a-lifetime chance to feature in the comics, but were also invited and introduced at the launch.Talking about R...Rajkumar’s custom comic, producer Viki Rajani said "Movie marketing continues to become more innovative and with this film, we have attempted initiatives to reach across all mediums. I'm happy to have the first ever custom comic book for R...Rajkumar which involved direct participation by fans and showed their keen response and enthusiasm".Shahid and Sonakshi, ecstatic with the response the songs of the film have been receiving, said that they were eagerly looking forward to the release of the film. Shahid also danced to Gandi Baat, much to the delight of the crowd present at the event. Excited to feature in the comic for the first time, Sonakshi said "My brothers would always be reading comics and I would never be allowed to touch them. Now I'm featuring in an R…Rajkumar custom comic. I am going to take a copy home and show it to them.”R...Rajkumar is produced by Sunil Lulla of Eros International and Viki Rajani of Next gen films. Directed by Prabhu Dheva, this film is scheduled to hit cinemas on the 6th of December.

Sanjay Leela Bhansali’s Ram-leela has kept the audience waiting eagerly for the movie ever since the release of its official trailer. Ishqyaun Dhishqyaun is one such song that has stirred the audience with the on-screen chemistry between Deepika Padukone and Ranveer Singh.Penned by Siddharth-Garima, the music is by the director Sanjay Leela Bhansali himself. The song has Deepika and Ranveer dancing in sync with each other and showing a naughty romance through their moves. Both the lead actors reportedly underwent strenuous rehearsals for the filming of the song. In-spite of the extensive practice session neither of the actors complained. In fact Ranveer was heard saying that he had a lot of fun while shooting for the song. Vishnu Dheva, who has choreographed the crazy steps for the foot-tapping song said “they’ve done their best”. Bhansali also involved himself into all aspects of the song - direction, choreography & music composition that clearly reflected in the video.The making can be viewed at http://bit.ly/Ishqyaun-Making. It has exclusively released on www.erosnow.com. It will be released on YouTube on Monday.Directed by Sanjay Leela Bhansali and presented by Eros International and Sanjay Leela Bhansali, Ram-leela is scheduled to hit theatres on 15th of November.

Initially it was Aishwarya Rai Bachchan, who was approached for the item song in Sanjay Leela Bhansali's much talked Ram Leela, but the one who stole the deal was Priyanka Chopra, who has become the hot item number of Bollywood with back-to-back item songs in many films. The multi-talented actress says she is a huge fan of Mr. Bhansali and feels great to be a part of his project. Elaborating about the song, Priyanka calls it a modern mujra which has Indian vibes with a western touch. “The song is very different and special because I am a huge fan of Mr. Bhansali. It's a modern mujra which you all have not seen for a long time. It's a mujra, but modern. It's got Indian music and vibes, but still western and contemporary. It has got a different look, different form of dancing and I didn't have time to rehearse. I used to rehearse at night,” said Priyanka, who earlier grooved in songs like Badmaash Babli in Shootout At Wadala and Pinky in Zanjeer.Now, talking about her look in Ram Leela track, she is seen in a white choli and dhoti with thigh high slit, with heavy anklets being the only accessory. She flaunts a tattoo on her midriff. This item song is choreographed by Prabhu Dheva's brother Vishnu Deva. Ram-Leela features Ranveer Singh and Deepika Padukone in the lead. It is scheduled to release on November 15.