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Shoojit Sircar and Ronnie Lahiri’s new production, under their banner Rising Sun Films, Running Shaadi.com has just gone on the floors in Amritsar. Directed by first-timer Amit Roy, the film stars Amit Sadh and Taapsee Pannu in the lead and will be primarily shot in Punjab.Co-produced by Crouching Tiger Motion Pictures, Running Shaadi.com is a youth romantic comedy centered around this website which helps people elope and get married. Delving deep into the minds of India’s young, especially in the smaller towns, the film is intelligently entertaining with an array of endearing characters.Debutant Director Amit Roy has previously worked as a cinematographer for filmmakers like Ram Gopal Varma (Sarkar) and Rohan Sippy (Dum Maaro Dum). Running Shaadi.com will be his first venture as a Director. The film's leading man, Amit Sadh, who has been a rage on television, had a successful switch to the big screen earlier this year with Kai Po Che. He will romance Taapsee Pannu, who is already a big name down South and was the cynosure of all eyes in David Dhawan's remake of Chashme Baddoor recently.Having made two back-to-back hits like Vicky Donor and Madras Cafe, Shoojit is now supporting new directors to realise their dreams under his banner.“Amit Roy is a friend for many years so when he came to me with this script, I thought it was very interesting and a sweet love story which we decided to produce under our banner, Rising Sun Films. We are committed to making entertaining cinema and this film fits the bill perfectly,” said Shoojit.Running Shaadi.com with its fresh concept and interesting storyline will reach audiences in mid-2014.

Bollywood heartthrob Ranbir Kapoor and veteran actors Rishi Kapoor and Neetu starrer Besharam has slipped at the box-office despite a good opening. Directed by Abhinav Singh Kashyup, the film was released on October 2 over 3600 screens across the India and 700 screens overseas. Trade experts say that the movie had a good opening, but couldn’t retain the footfalls on the subsequent days.Not only critics disliked the film, but audience was not too impressed with the movie and given feedback that with Besharam, Ranbir sinks to a low. Trade analyst Taran Adarsh termed the collection of the film at box office an epic disappointment. He Tweeted, “Besharam (earned) Wednesday Rs.21.56 crore, Thursday Rs.7.13 crore, Friday Rs.5.68 crore, Saturday Rs.5.94 crore. Total is Rs.40.31 crore net. Epic disappointment!”He updated, “Besharam collects 47.31 net in its 5-day opening weekend [Wed to Sun]: Wednesday 21.56 crore, Thursday 7.13 crore, Friday 5.68 crore, Saturday 5.94 crore, Sunday 7 crore.” Also starring newcomer Pallavi Sharda, Besharam was made at a budget of Rs.60 crore in addition to the cost of promotions, marketing and advertising. “First day was good, but second day onwards the performance of the film has drastically dropped. Even on weekend, I don’t see any improvement,” Puneet Sahay of Spice Cinemas said.It is co-produced by Himanshu Mehra, Sanjeev Gupta and Reliance Entertainment.