Anca Novacovici: Sustainability Is a Key Driver of Innovation - 0 views
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John Pearce on 17 Jun 13"In the 1990s, new technology was the catalyst for business innovation. Today, sustainability is seen as a new way to innovate and gain or maintain competitive advantage. Some companies such as Patagonia and Toyota figured out a while back that sustainability and innovation go hand in hand. In the last few years, more and more companies are doing the same. As a result, we have been seeing sustainability move from realm of the facilities management, compliance and marketing departments to the C suite."