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"In the 1990s, new technology was the catalyst for business innovation. Today, sustainability is seen as a new way to innovate and gain or maintain competitive advantage. Some companies such as Patagonia and Toyota figured out a while back that sustainability and innovation go hand in hand. In the last few years, more and more companies are doing the same. As a result, we have been seeing sustainability move from realm of the facilities management, compliance and marketing departments to the C suite."

"People never seem to question science when it underlies something easily valued - like iPhones and other handheld devices. We either take it for granted or celebrate science-based products like G.P.S., Global Positioning Systems, which guide drivers and pilots and allow heavy machinery or a farmer's tractor to be operated with a precision that approaches ballet. And people are always eager to take advantage of the latest advances in medicine."