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whoelscher

Somebody please tell me the path to survival for the illustrated book business - The Sh... - 0 views

  • When they’re illustrated to better explain, such as showing you how to knit a stitch or make a candle or a piece of jewelry, wouldn’t a video be a better option most of the time?
  • Books are illustrated for two reasons: beauty or explanatory purpose, more the latter than the former.
  • But the illustrated books are in the single-digit percentages most of the time, with some of the more successful categories in the very low double-digits.
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  • This is in the US — two years or more after the launch of the iPad and Nook Color and nearly a year after the launch of the Kindle Fire. Poor sales of illustrated ebooks can no longer be attributed to a lack of devices that can deliver them effectively.
  • If the book you’re reading on an iPad or Kindle Fire or Nexus 7 gets boring or you get tired of it, you can switch to a movie, The New York Times, your favorite song, or Angry Birds with the same device. Or the chime on your iPhone will ring taking you out of your book to answer an email.
  • For the publisher of illustrated books, the book also must compete with media accomplishing the same purpose (how many new instructional videos of knitting stitches or jewelry-making techniques are posted to YouTube every day?) But they can’t do it for the same price, because that price is free.
  • So the illustrated book publisher not only has to learn how to make videos (a skill they were never previously required to possess), they also have to come up with a business model that enables their videos to be part of a priced commercial product, competing with legions of them that are free. And they have to finance a substantial creative component that isn’t contributing value to the print version at all.
  • Relevant piece of anecdata: I remember being told by somebody at Wiley a couple of years ago that a large portfolio of photographs added measurable revenue on their travel sites. For very little cost, they could make a selection of photographs available for browsing. People clicked through them pulling up a new ad each time they did. That’s the “illustrated book publishing” of the future, but it starts with having the audience.
whoelscher

The Most Common Grammar Gaffes Writers Make (and How To Avoid Them) - 0 views

  • The passive voice is weak, vague, and wordy. "New York publishers are being attacked by self-publishers" is not as powerful as "Self-publishers are attacking New York publishers." I search for every instance of "be" and "being" to eliminate as many instances of the passive voice as I can.
  • hyphenate two or more words used as an adjective—"social-media sites"
  • bulleted lists should maintain a parallel structure
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  • Excessive adjectives and adverbs
whoelscher

Anne R. Allen's Blog: Indie or Traditional Publishing? Don't Take Sides: Take Your Time - 1 views

  • “The biggest challenge [to authors today] is self-restraint. Publishing tools, like Smashwords make it fast, free and easy for any writer anywhere in the world to publish. But we don’t make it easy to write a great book. Many writers, intoxicated by the freedom to self-publish, will often release their book before it’s ready.”
whoelscher

Book Making: Prices, discounts, markups - 0 views

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    list price is typically about eight times the cost of manufacturing.
whoelscher

eBook lending: Libraries go digital - CNN.com - 0 views

  • EBooks accounted for 6.4% of all publishing in 2010, according to the American Association of Publishers, and 114 million electronic books were sold last year.
  • EBook lending is growing at a fast pace at the New York Public Library. The number of downloads of electronic books on the library's website grew by 81% in the last 12 months
  • why would someone pay for an eBook if they can download it free from a library's website?
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  • Several publishing companies were contacted for this story but none returned messages seeking comment.
  • libraries make up 10% of all book sales in the United States each year
  • Libraries across the country recently developed the ability to make their eBook downloads compatible with the Kindle, Amazon.com's eReader.
  • She worries that libraries will lose their place in society as borrowing eBooks grows in popularity. "I think it will be sad. I mean there's just something about smelling the books and the whole experience," Salzano said. "It's like a feeling of calm and peace and you don't really get that anymore. You can't just sit and read a book."
  • there are commercial bookstores; more than 16,000.
Page Turn Pro

Benefits Of Ipad Magazine Apps You Must Know - 0 views

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    Best iPad magazine apps would not only help you to bring your content to the iPads but also make an engaging impact on your readers. In this article we will discuss this thing in details.
Page Turn Pro

Flip Book Software: An Asset For Digital Publishing! - 0 views

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    A quality flip book software can do the work of a publisher or an entrepreneur easy and uncomplicated. In this article we will discuss more about this marvelous software benefits. With the help of flip book software you can make a powerful and unique online presence which actually helps to give you an edge on your competitors.
Page Turn Pro

Flipping Book Software For The Conversion Of Pdf Into Ebook! - 0 views

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    Flip book software is used to make digital publications from PDF files. In this article we will discuss more about the advantages of flipping book software. EBook is basically a book which is majorly known to have the realistic flipping effect. It gives you the feeling of turning the pages of a paper magazine or any other book.
Page Turn Pro

Create Online Digital Publication: Top 7 Pointers To Consider! - Global Magzine - 0 views

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    This post enriches your knowledge about why to create online digital publication for your business. Let's discuss more. The choices for publishing software programs are illimitable which makes it difficult to zero down your search on a particular software program to create online digital publication. Below given are 7 important pointers that you can help you deal with this scenario.
Page Turn Pro

Knowing The Benefit Of Online Product Catalog - 0 views

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    This post upgrades your knowledge about digital catalog software. Moreover, it will tell you regarding the advantages of employing it. Without any doubt, a revolution in the software development arena has proved to be especially useful in creating our lives simple by making it awfully simple to manage our daily tasks.
whoelscher

6 Top Visual Twitter Tips That Help You Stand Out | Business 2 Community - 0 views

  • I suggest using a few keywords that represent your brand – i.e., genre, interests, business or service, and using hashtags (#) with them. Why? This makes it a hot link (this one goes to #snark) to Search – important for you to have more visibility in Twitter’s internal search engine.Also, this is how you show up on Google.
  • If you’re using a header for your Facebook timeline, now you can use the same one for your Twitter header. Very cool.
whoelscher

How we read, not what we read, may be contributing to our information overloa... - 0 views

  • the news platforms a person is using can play a bigger role in making them feel overwhelmed than the sheer number of news sources being consumed
  • Its survey took place in 2010, which was like another world when it comes to news consumption platforms.
  • The more contained, or even constrained, a platform feels, the more it can contribute to people feeling less overwhelmed
whoelscher

Ten ways self-publishing has changed the books world - 0 views

  • The industry has long suffered the irony that effective publishing is most evident when invisible; it is only when standards are less than felicitous that we realise how well what we read is managed most of the time.
  • Gone is our confidence that publishers and agents know exactly what everyone wants to (or should) read
  • The copy editor, a traditionally marginalised figure, is now in strong demand.
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  • Now, as authors meet their readers at literary festivals, run blogs or tweet, they know their readers well and are no longer solely reliant on their publishers to mediate relationships.
  • Now that so many self-publishing authors are finding the market themselves, agents need to find new ways to make their work pay. If agencies are multi-faceted (film, television, after-dinner speaking) they may be protected, but smaller agencies will struggle.
  • The role of the agent is also changing.
  • New writing patterns are developing too: team writing; ghost writing; software to assist the crafting.
  • Self-publishing brings happiness.
whoelscher

Making Your Wordpress Website More Secure | How to Get Published: Avoid scams with inde... - 0 views

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    "5 Security Risks to Fix on Your Book's Website"
whoelscher

The Business of Editing: Why a Company? « An American Editor - 0 views

  • Dealing with clients on a business-to-business basis seems to make honoring my invoice terms happen with significantly greater regularity than when I was seen — and treated – as merely an individual freelancer
  • If I do need additional editors, then I hire them, not the client.
  • I receive inquiries for work that goes beyond copyediting and into other aspects of the editorial/production process
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  • being viewed as a company rather than as an individual means being treated as the client would treat every other company vendor.
  • Being a company doesn’t mean that you must have employees other than yourself.
whoelscher

Author, Jody Hedlund: How to Know When to Quit Pursuing Publication - 0 views

  • I'm not talking about throwing in the towel on writing.
  • if a writer is pursuing publication with the goal of making money, they're going to find themselves sorely disappointed.
  • hose who are pursuing publication for the money are probably better off getting a job at Walmart for a much steadier and reliable income.
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  • In the modern publication industry, writers are shouldering HUGE responsibilities. Not only are authors working on novels (sometimes multiple books in a year), but they're also writing enovellas and eshort stories to help with marketing visibility.
  • authors must also take a large role in marketing their books.
whoelscher

Write Every Day: Writing Tips for the Uninspired Authorpreneur « The Savvy Au... - 0 views

  • Don’t worry about making word counts each day.
  • writing in a notebook instead of a word processor
  • a weekly writing day/coffee with a friend.
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  • write 3 – 4 times a week . . . not every day
  • a writer retreat 4 times a year (or more).
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