If organised forms of political resistance could be efficiently thwarted by such a system, often by subtle assimilation rather than outright suppression, the last barricade against it was the individual’s own refusal to think and respond in the prescribed ways. The hardest task facing any emancipatory politics today is to encourage people to think for themselves, in a way that transcends simple sloganising and the dictates of instrumental reason. True critical thinking requires not just a refusal to identify with the present structures of society and commercial culture, but a deep awareness of the historical tendencies that have brought about the current impasse, and of which all present experience is composed. That impulse, compared to the project of constructively helping the system out of its own periodic crises, retains the spark of a dissidence that might just, one day, throw it into the very crisis that would prompt a general, and genuine, liberation.