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Steve Bosserman

Delivering Value vs. Delivering Differential Value - 0 views

www.emmgroup.net/...-delivering-differential-value

differential value

shared by Steve Bosserman on 29 Oct 16 - No Cached
  • How to shift from absolute to differential value
  • communicating differential value
  • Why do your customers buy from you?
  • ...2 more annotations...
  • What does the competition offer and why do customers choose them rather than you?
  • How will your customers actually lose money by choosing your competitor’s product over yours?
Steve Bosserman

CUSTOMERS - The Columbus Dispatch, 2017-04-17 - 0 views

digital.olivesoftware.com/...TranslateArticle.aspx

platforms customer experience long tail voice

shared by Steve Bosserman on 17 Apr 17 - No Cached
  • Steve Bosserman on 17 Apr 17
     
    Power of voice in the long tail through social media. Target corporations, not government to gain attention.
Steve Bosserman

Bezos: A CEO Who Can Write - Monday Note - 0 views

mondaynote.com/ceo-who-can-write-2f368ee36599

business strategies business models amazon

shared by Steve Bosserman on 04 May 18 - No Cached
  • More than a few thoughts emerged from the exercise, but the one that stands out is that the customer, the ultimate arbiter of success, must be held in awe.
  • Most of the strategies and practices advocated by Amazon’s founder have broad applicability, but a central mystery remains: Bezos himself, his combination of early life experience, intellect, emotional abilities and communication skills. Being Bezos isn’t teachable.
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