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Scholars need to make more kinds of things

I also question whether traditional academic distance may not often be as lazy, as simple-minded, as the kind of "vulgar aca-fandom" you are critiquing. It seems to me that it often comes from a refusal to engage with texts and the people who consume them. It often starts from an easy dismissal of the value of the work, a disdain for its fans and creators, and a desire to signal one's distance from anything commercial or popular. It often does not ask the kinds of hard questions you are claiming for the virtue of skepticism. For me, then, there is no special virtue from either starting place -- only the need to be honest about where you are starting from and your own stakes in the analytic process and to be unsettled and multivalient in constantly questioning the texts in which you are engaged. To me, this represents the virtues of the best fan criticism and it represents the virtues of the best outsider criticism.

I'm not suggesting that fans of pop culture artifact X (for any X) are wasting their time and ought to read Chaucer instead. Rather, I'm just not sure I agree that intense fans are sharp critics. I think they are pedantically detailed and vehement investigators, but I don't know that such digging leads to criticism. Let's take this further: it's a criticism I would extend to most academics too... many "careful readers" of whatever (Chaucer, even!) aren't really any better. In that respect, I agree with you that traditional academic distance isn't a salve (as I begin to suggest above, most "traditional" academics suffer from the same negative fandom that concerns me).

The transmedia producer thus holds a different type of skill set, one that draws connections across media forms and one that involves conceptualizing, analyzing, and designing experiences at the macro-level. It is a person that does not just dive into the transmedia realm with a laundry list of media to explore, but actually has a deep understanding of the relationship between content, context, and culture.

transmedia producers must understand the unique storytelling potential behind each media platform. Certain stories lend themselves to particular media and vice versa. And as more narrative complexities threaten to impede comprehension , transmedia producers guard against blatant inconsistencies and contradictions. The narrative structure they design must be durable and organized, all while allowing room for future construction and additions.

the transmedia producer will have an incredible knack for activating communities and rewarding collective intelligence.