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The best part of that scene, and what was so affecting about it, was, as Clint Hocking (the game’s designer) pointed out, it wasn’t scripted. It was something that grew organically out of the systems they put into place. And it was wonderful: upsetting, funny, bizarre, intense. What other form of entertainment can do that for you? Provide a series of systems that you poke and prod and walk around in and explore, to the effect that, sometimes, you have something happen right in front of you that you made happen by virtue of being a virtually present within the system. You think about it long enough and your brain begins to melt, doesn’t it? It’s not storytelling, actually, but it allows a story to happen.

The transmedia producer thus holds a different type of skill set, one that draws connections across media forms and one that involves conceptualizing, analyzing, and designing experiences at the macro-level. It is a person that does not just dive into the transmedia realm with a laundry list of media to explore, but actually has a deep understanding of the relationship between content, context, and culture.

transmedia producers must understand the unique storytelling potential behind each media platform. Certain stories lend themselves to particular media and vice versa. And as more narrative complexities threaten to impede comprehension , transmedia producers guard against blatant inconsistencies and contradictions. The narrative structure they design must be durable and organized, all while allowing room for future construction and additions.

the transmedia producer will have an incredible knack for activating communities and rewarding collective intelligence.

the claim that we've never explored using game-like mechanics for non-entertainment purposes keeps us from using knowledge we actually have: gamification's rhetoric claims that this is a new, unexplored space in which we're just learning things for the first time. But in fact we already know a lot of things about how gamification works and doesn't work, and have done a lot of thinking about the relationships between things like extrinsic motivation, intrinsic motivation, and gameplay, and pretending that we don't know any of that isn't a good way to make progress. I mostly ignored gamification for a while, considering it a brief marketing trend. But if it's here to stay, perhaps we ought to retroactively broaden it, and include things like "socialist competition" as an experiment in gamification worth learning lessons from