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The value of Mass Effect as a science fiction universe is that it is a critical starting point for discussion about the purpose of humanity in a materialistic universe. Without an answer to that question, there is no real reason for Ender to defeat the Buggers, or for humanity to seek out new life and new civilizations, or for us to not let non-organic life be the torch bearer for intelligence in the universe. Mass Effect confronts us with a female hero of our own creating, with the deepest implications of diversity, with the most dramatic questioning of the value of what it means to be human. Whether you are a feminist, a transhumanist, a theologist, a proponent of space exploration, a pacifist, a human exceptionalist, a bioethicist, a scientist, or a philosopher, Mass Effect demands you rethink your world.

according to research by Nielsen Co. The time spent on social media accessed from PCs rose from 15.8% in June 2009 to 22.7% in June 2010, according to Nielsen, while online gaming gained more modestly to 10.2% of online time from 9.3% a year earlier. But that was enough to push gaming past e-mail, which fell to 8.3% of online time spent at the PC from 10.5% a year earlier.

separating social-media time from gaming time has become tougher, given that a growing portion of online gaming takes place via Facebook applications such as Zynga's Farmville, Nielsen analyst Dave Martin acknowledged.

. The shift of e-mail use from PCs to mobile devices accounts for some of the decline of time spent on e-mail at PCs