Online Advertising Deals Report 2008 - 1 views
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2008 Online Advertising Deals Report A Special Report from ContentNext Media: Q107-Q208
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© 2008 ContentNext Media, Inc. Online advertising spending, estimated to be $600 to $800 billion, is increasingly the focus of some of the most strategic investments and largest acquisitions in a growing sector. In the last year, we saw Federated Media and Glam raising upwards of $50 million, Microsoft's acquisition of aQuantive for $6 billion, and Google's acquisition of Doubleclick for $33 billion. This 48-page report examines the investments and acquisitions in online advertising from Q1'07 through Q2'08 using 32 charts and graphs, including rich appendices with a market overview by Lehman Brothers, in-depth analysis by Lauren Rich Fine, coverage of the EconAds Conference and links to stories from the ContentNext archive. More details on paidContent.org. Purchase Online Advertising Deals Report ($399)
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Online advertising spending, estimated to be $600 to $800 billion, is increasingly the focus of some of the most strategic investments and largest acquisitions in a growing sector. In the last year, we saw Federated Media and Glam raising upwards of $50 million, Microsoft's acquisition of aQuantive for $6 billion, and Google's acquisition of Doubleclick for $33 billion. This 48-page report examines the investments and acquisitions in online advertising from Q1'07 through Q2'08 using 32 charts and graphs, including rich appendices with a market overview by Lehman Brothers, in-depth analysis by Lauren Rich Fine, coverage of the EconAds Conference and links to stories from the ContentNext archive. More details on paidContent.org. Purchase Online Advertising Deals Report ($399)
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This 48-page report examines the investments and acquisitions in online advertising from Q1'07 through Q2'08
