© 2008 ContentNext Media, Inc.
Online advertising spending, estimated to be $600 to $800 billion, is increasingly the focus of
some of the most strategic investments and largest acquisitions in a growing sector. In the
last year, we saw Federated Media and Glam raising upwards of $50 million, Microsoft's acquisition
of aQuantive for $6 billion, and Google's acquisition of Doubleclick for $33 billion.
This 48-page report examines the investments and acquisitions in online advertising from Q1'07
through Q2'08 using 32 charts and graphs, including rich appendices with a market overview by Lehman Brothers, in-depth analysis by Lauren
Rich Fine, coverage of the EconAds Conference and links to stories
from the ContentNext archive. More details on paidContent.org.
Purchase Online Advertising Deals Report ($399)
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