Box extends its enterprise playbook, but users are still at the center | CITEworld - 0 views
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The 47,000 developers making almost two billion API calls to the Box platform per month are a good start, Levie says, but Box needs to go further and do more to customize its platform to help push this user-centric, everything-everywhere-always model at larger and larger enterprises.
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Box for Industries is comprised of three parts: A Box-tailored core service offering, a selection of partner apps, and the implementation services to combine the two of those into something that ideally can be used by any enterprise in any vertical.
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Box is announcing solutions for three specific industries: Retail, healthcare, and media/entertainment. For retail, that includes vendor collaboration (helping vendors work with manufacturers and distributors), digital asset management, and retail store enablement.
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This will be very interesting. Looks like Box is betting their future on the success of integrating Microsoft Office 365 into the Box Productivity Cloud Service. Which competes directly with the Microsoft Office 365 - OneDrive Cloud Productivity Platform. Honestly, I don't see how this can ever work out for Box. Microsoft has them ripe for the plucking. And they have pulled it off on the eve of Box's expected IPO. "Box CEO Aaron Levie may not be able to talk about the cloud storage and collaboration company's forthcoming IPO, but he still took the stage at the company's biggest BoxWorks conference yet, with 5,000 attendees. Featured Resource Presented by Citrix Systems 10 essential elements for a secure enterprise mobility strategy Best practices for protecting sensitive business information while making people productive from LEARN MORE Levie discussed the future of the business and make some announcements -- including the beta of a Box integration with the Windows version of Microsoft Office 365; the introduction of Box Workflow, a tool coming in 2015 for creating repeatable workflows on the platform; and the unveiling of Box for Industries, an initiative to tailor Box solutions for specific industry use-cases. And if that wasn't enough, Box also announced a partnership with service firm Accenture to push the platform in large enterprises. The unifying factor for the announcements made at BoxWorks, Levie said, is that users expect their data to follow them everywhere, at home and at work. That means that Box has to think about enterprise from the user outwards, putting them at the center of the appified universe -- in effect, building an ecosystem of tools that support the things employees already use."