Static blocks of text like the one you’re looking at now are an antiquated and inefficient way to get words into your head. That’s the contention of Boston-based startup Spritz, which has developed a speed-reading text box that shows no more than 13 characters at a time. The Spritz box flashes words at you in quick succession so you don’t have to move your eyes around a page, and in my very quick testing it allowed me to read at more than double my usual reading pace. Spritz has teamed up with Samsung to integrate its speed reading functionality with the upcoming Galaxy S5 smartphone.
The written word, after 8,000 or so years, is still an extremely effective way to get a message from one mind into the minds of others. But even with the advent of the digital age and decades of usability work, font and layout development, we’re still nowhere near optimal efficiency with it yet.
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