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Gonzalo San Gil, PhD.

How to Build an Attractive Business and Personal Brand - 0 views

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    "Should you brand yourself or your business? The short answer is both. The better question is what should you brand first - your business or yourself?"
Gonzalo San Gil, PhD.

How to Build Your Twitter Brand in 60 Days - 0 views

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    "One of my favorite things in social media is coming across new faces and new brands. I am intrigued with how they are using Twitter, and, if they get it much faster than I did. I didn't know how to tweet effectively for my first six months on Twitter back in 2009. Yes, its true. However, I recently sat down with businesswoman Jody Barrett. She joined Twitter last Summer, but didn't step up efforts to grow her account until December 1st 2013. This woman is funny, direct, and very aware of the power of social media. She gets it, big time, and it didn't take her six months to understand."
Paul Merrell

Patriotism Erupts Across China As Consumers Ditch Apple For Huawei | Zero Hedge - 1 views

  • The escalating trade war is starting to damage Apple's brand in China, according to a new survey of Chinese consumer trends.  The brand consultancy Prophet surveyed 13,500 Chinese consumers and discovered that a wave of nationalism is sweeping across the country, deterring many from using US brands.  Apple plunged in the company's latest brand-relevance index, published Wednesday, which asked respondents which brands they liked the most. Apple crashed to No.24 in the index, falling from No. 11 last year. Before the trade war began, Apple was No. 5. Rivals like Huawei soared in the index to the No. 2 spot, just behind Chinese payment service Alipay.
Gonzalo San Gil, PhD.

Pirate Bay Helps Puts Sweden on the Map, Govt. Agency Says | TorrentFreak [# Note] - 0 views

    • Gonzalo San Gil, PhD.
       
      # ! 'Thank God' The Pirate Bay Helps Some@ne. # ! (... more than is told...)
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    [ By Andy on May 18, 2015 C: 0 Breaking According to a government agency responsible for promoting Sweden overseas, the country has several major brands to thank when it comes to being recognized on the world stage. In addition to car makers Volvo and furniture store IKEA, interest in Sweden has been boosted thanks to the notorious Pirate Bay. But the file-sharing fun doesn't end there. ...]
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    [ By Andy on May 18, 2015 C: 0 Breaking According to a government agency responsible for promoting Sweden overseas, the country has several major brands to thank when it comes to being recognized on the world stage. In addition to car makers Volvo and furniture store IKEA, interest in Sweden has been boosted thanks to the notorious Pirate Bay. But the file-sharing fun doesn't end there. ...]
Matteo Spreafico

How Social Media is Upending the Enterprise - 0 views

  • The long-held notion that companies control the conversation is being challenged by social media.
  • In a world where any customer can, in seconds, tweet or post to Facebook a pithy product review or share an experience they had with a brand, companies are forced to entirely rethink how they interact with their customers. Step one, probably the hardest step, is realizing they are no longer in control. The power of social media has empowered the consumer to reach literally hundreds or thousands of people in seconds. And because we know a consumer’s closest friends are three to five times more likely to share the same preferences for products and brands, this newfound power is not to be underestimated.
  • Get Satisfaction has a fantastic manifesto, or “Company-Customer Pact," which defines a new relationship between a brand and its customers, encouraging public dialog, warts and all, but expecting productive discussion in return for the company’s helpful engagement.
Gonzalo San Gil, PhD.

Most-Pirated Movies, TV-Shows and Games Per State... Debunked | TorrentFreak - 0 views

    • Gonzalo San Gil, PhD.
       
      # ! '#statistricks'
    • Gonzalo San Gil, PhD.
       
      # ! Even 'Piracy' press coverage is an 'Act of Promotion'... as the download itself... # Stop complaining your brand new loss of control on Media (Culture / VALUES) dissemination.
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    # ! Even 'Piracy' press coverage is an 'Act of Promotion'... as the download itself... # ! Stop complaining your brand new loss of control on Media (Culture / VALUES) dissemination. [... The most likely explanation is that the researchers ran into a fake torrent file with bogus IP-addresses. ...] [... The most likely explanation is that the researchers ran into a fake torrent file with bogus IP-addresses. ...]
Gonzalo San Gil, PhD.

Spotify Reminded of uTorrent Past After Branding Grooveshark 'Pirates' | TorrentFreak - 0 views

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    " Andy on November 12, 2014 C: 0 Breaking Spotify's Daniel Ek has poured fuel onto the raging Taylor Swift controversy. While explaining how less availability of Swift's music will lead some to obtain it without paying, Ek labeled rival Grooveshark a 'pirate' service. Now Grooveshark is biting back by reminding Ek that he was once the CEO of uTorrent. " # ! what a bad memory... # ! ... for not to say #disloyal #competence, # ! ... or morbid envy of others success # ! ... where the first one failed... [# ! Or the fiasco of many so-called legit music services with their limited music supply: a few bucks in royalties will never compensate the broad exposition of artists through 'irregular' sites...]
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    " Andy on November 12, 2014 C: 0 Breaking Spotify's Daniel Ek has poured fuel onto the raging Taylor Swift controversy. While explaining how less availability of Swift's music will lead some to obtain it without paying, Ek labeled rival Grooveshark a 'pirate' service. Now Grooveshark is biting back by reminding Ek that he was once the CEO of uTorrent. "
Gonzalo San Gil, PhD.

Linux Servers Security: Hack and Defend - Free Sample Chapter - Chris Binnie - 0 views

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    "I'm delighted to be able to offer the first chapter of my brand new book, Linux Server Security: Hack and Defend, for free as a downloadable PDF."
Gonzalo San Gil, PhD.

RIAA-Approved File-Sharing Service Hacked, 51m User Details Leaked - TorrentFreak - 0 views

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    " Andy on June 13, 2016 C: 23 Breaking Around 51 million user records of a file-sharing service that was first sued and then approved by the RIAA has been leaked online. The iMesh service was part of a shady group of former P2P services operating under the Bearshare, Lphant and Shareaza brands, despite the latter being obtained in the most questionable of circumstances."
Gonzalo San Gil, PhD.

The death of patents and what comes after: Alicia Gibb at TEDxStockholm - YouTube - 0 views

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    "Published on Dec 18, 2012 Alicia Gibb got her start as a technologist from her combination in backgrounds including: informatics and library science, a belief system of freedom of information, inspiration from art and design, and a passion for hardware hacking. Alicia has worked between the crossroads of art and electronics for the past nine years, and has worked for the open source hardware community for the past three. She currently founded and is running the Open Source Hardware Association, an organization to educate and promote building and using open source hardware of all types. In her spare time, Alicia is starting an open source hardware company specific to education. Previous to becoming an advocate and an entrepreneur, Alicia was a researcher and prototyper at Bug Labs where she ran the academic research program and the Test Kitchen, an open R&D Lab. Her projects centered around developing lightweight additions to the BUG platform, as well as a sensor-based data collection modules. She is a member of NYCResistor, co-chair of the Open Hardware Summit, and a member of the advisory board for Linux Journal. She holds a degree in art education, a M.S. in Art History and a M.L.I.S. in Information Science from Pratt Institute. She is self-taught in electronics. Her electronics work has appeared in Wired magazine, IEEE Spectrum, Hackaday and the New York Times. When Alicia is not researching at the crossroads of open technology and innovation she is prototyping artwork that twitches, blinks, and might even be tasty to eat. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual
Gary Edwards

Opt out of PRISM, the NSA's global data surveillance program - PRISM BREAK - 0 views

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    "Opt out of PRISM, the NSA's global data surveillance program. Stop reporting your online activities to the American government with these free alternatives to proprietary software." A designer named Peng Zhong is so strongly opposed to PRISM, the NSA's domestic spying program, that he created a site to educate people on how to "opt out" of it. According to the original report that brought PRISM to public attention, the nine companies that "participate knowingly" with the NSA are Microsoft, Yahoo, Google, Facebook, PalTalk, AOL, Skype, YouTube, and Apple. Zhong's approach is to replace your workflow with open-source tools that aren't attached to these companies, since they easily stay off the government's radar. If you want to drop totally off the map, it'll take quite a commitment.   Are you ready to give up your operating system?  The NSA tracks everything on Windows, OSX and Google Chrome.  You will need to switch to Debian or some other brand of GNU Linux!  Like Mint!!!!! Personally I have switched from Google Chrome Browser to Mozilla Firefox using the TOR Browser Bundle - Private mode.
Gonzalo San Gil, PhD.

MPAA Ducks Censorship Battle With Google, Twitter and Facebook - TorrentFreak - 0 views

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    " By Ernesto on August 18, 2015 C: 28 Breaking The MPAA has dropped its request for a preliminary injunction that would require search engines, ISPs and hosting companies to stop linking or offering services to MovieTube. The decision comes a few days after prominent tech firms including Google, Facebook, Twitter, Tumblr and Yahoo branded the request as a broad censorship attempt."
Gonzalo San Gil, PhD.

Bitdefender Blocks Anti-Piracy Website as Malware - TorrentFreak - 1 views

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    " rnesto on August 1, 2015 C: 8 Breaking Rightscorp, the piracy monetization company that works with Warner Bros and other prominent copyright holders, has had to deal with its fair share of setbacks recently. The company is publicly condemned for its "extortionist" practices and now anti-virus vendor Bitdefender has started to brand the company's website as malware. "
Gonzalo San Gil, PhD.

Take Control Of Your Online Reputation | Frank Iacono | LinkedIn [# ! Via Frank Iacono ... - 0 views

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    "What is Online Reputation Management? In today's highly competitive marketplace, protecting a brand image online is the most important thing a company can do. Online Reputation Management (ORM) is more than simply monitoring to see who mentions your name."
Paul Merrell

Popular Security Software Came Under Relentless NSA and GCHQ Attacks - The Intercept - 0 views

  • The National Security Agency and its British counterpart, Government Communications Headquarters, have worked to subvert anti-virus and other security software in order to track users and infiltrate networks, according to documents from NSA whistleblower Edward Snowden. The spy agencies have reverse engineered software products, sometimes under questionable legal authority, and monitored web and email traffic in order to discreetly thwart anti-virus software and obtain intelligence from companies about security software and users of such software. One security software maker repeatedly singled out in the documents is Moscow-based Kaspersky Lab, which has a holding registered in the U.K., claims more than 270,000 corporate clients, and says it protects more than 400 million people with its products. British spies aimed to thwart Kaspersky software in part through a technique known as software reverse engineering, or SRE, according to a top-secret warrant renewal request. The NSA has also studied Kaspersky Lab’s software for weaknesses, obtaining sensitive customer information by monitoring communications between the software and Kaspersky servers, according to a draft top-secret report. The U.S. spy agency also appears to have examined emails inbound to security software companies flagging new viruses and vulnerabilities.
  • The efforts to compromise security software were of particular importance because such software is relied upon to defend against an array of digital threats and is typically more trusted by the operating system than other applications, running with elevated privileges that allow more vectors for surveillance and attack. Spy agencies seem to be engaged in a digital game of cat and mouse with anti-virus software companies; the U.S. and U.K. have aggressively probed for weaknesses in software deployed by the companies, which have themselves exposed sophisticated state-sponsored malware.
  • The requested warrant, provided under Section 5 of the U.K.’s 1994 Intelligence Services Act, must be renewed by a government minister every six months. The document published today is a renewal request for a warrant valid from July 7, 2008 until January 7, 2009. The request seeks authorization for GCHQ activities that “involve modifying commercially available software to enable interception, decryption and other related tasks, or ‘reverse engineering’ software.”
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  • The NSA, like GCHQ, has studied Kaspersky Lab’s software for weaknesses. In 2008, an NSA research team discovered that Kaspersky software was transmitting sensitive user information back to the company’s servers, which could easily be intercepted and employed to track users, according to a draft of a top-secret report. The information was embedded in “User-Agent” strings included in the headers of Hypertext Transfer Protocol, or HTTP, requests. Such headers are typically sent at the beginning of a web request to identify the type of software and computer issuing the request.
  • According to the draft report, NSA researchers found that the strings could be used to uniquely identify the computing devices belonging to Kaspersky customers. They determined that “Kaspersky User-Agent strings contain encoded versions of the Kaspersky serial numbers and that part of the User-Agent string can be used as a machine identifier.” They also noted that the “User-Agent” strings may contain “information about services contracted for or configurations.” Such data could be used to passively track a computer to determine if a target is running Kaspersky software and thus potentially susceptible to a particular attack without risking detection.
  • Another way the NSA targets foreign anti-virus companies appears to be to monitor their email traffic for reports of new vulnerabilities and malware. A 2010 presentation on “Project CAMBERDADA” shows the content of an email flagging a malware file, which was sent to various anti-virus companies by François Picard of the Montréal-based consulting and web hosting company NewRoma. The presentation of the email suggests that the NSA is reading such messages to discover new flaws in anti-virus software. Picard, contacted by The Intercept, was unaware his email had fallen into the hands of the NSA. He said that he regularly sends out notification of new viruses and malware to anti-virus companies, and that he likely sent the email in question to at least two dozen such outfits. He also said he never sends such notifications to government agencies. “It is strange the NSA would show an email like mine in a presentation,” he added.
  • The NSA presentation goes on to state that its signals intelligence yields about 10 new “potentially malicious files per day for malware triage.” This is a tiny fraction of the hostile software that is processed. Kaspersky says it detects 325,000 new malicious files every day, and an internal GCHQ document indicates that its own system “collect[s] around 100,000,000 malware events per day.” After obtaining the files, the NSA analysts “[c]heck Kaspersky AV to see if they continue to let any of these virus files through their Anti-Virus product.” The NSA’s Tailored Access Operations unit “can repurpose the malware,” presumably before the anti-virus software has been updated to defend against the threat.
  • The Project CAMBERDADA presentation lists 23 additional AV companies from all over the world under “More Targets!” Those companies include Check Point software, a pioneering maker of corporate firewalls based Israel, whose government is a U.S. ally. Notably omitted are the American anti-virus brands McAfee and Symantec and the British company Sophos.
  • As government spies have sought to evade anti-virus software, the anti-virus firms themselves have exposed malware created by government spies. Among them, Kaspersky appears to be the sharpest thorn in the side of government hackers. In the past few years, the company has proven to be a prolific hunter of state-sponsored malware, playing a role in the discovery and/or analysis of various pieces of malware reportedly linked to government hackers, including the superviruses Flame, which Kaspersky flagged in 2012; Gauss, also detected in 2012; Stuxnet, discovered by another company in 2010; and Regin, revealed by Symantec. In February, the Russian firm announced its biggest find yet: the “Equation Group,” an organization that has deployed espionage tools widely believed to have been created by the NSA and hidden on hard drives from leading brands, according to Kaspersky. In a report, the company called it “the most advanced threat actor we have seen” and “probably one of the most sophisticated cyber attack groups in the world.”
  • Hacks deployed by the Equation Group operated undetected for as long as 14 to 19 years, burrowing into the hard drive firmware of sensitive computer systems around the world, according to Kaspersky. Governments, militaries, technology companies, nuclear research centers, media outlets and financial institutions in 30 countries were among those reportedly infected. Kaspersky estimates that the Equation Group could have implants in tens of thousands of computers, but documents published last year by The Intercept suggest the NSA was scaling up their implant capabilities to potentially infect millions of computers with malware. Kaspersky’s adversarial relationship with Western intelligence services is sometimes framed in more sinister terms; the firm has been accused of working too closely with the Russian intelligence service FSB. That accusation is partly due to the company’s apparent success in uncovering NSA malware, and partly due to the fact that its founder, Eugene Kaspersky, was educated by a KGB-backed school in the 1980s before working for the Russian military.
  • Kaspersky has repeatedly denied the insinuations and accusations. In a recent blog post, responding to a Bloomberg article, he complained that his company was being subjected to “sensationalist … conspiracy theories,” sarcastically noting that “for some reason they forgot our reports” on an array of malware that trace back to Russian developers. He continued, “It’s very hard for a company with Russian roots to become successful in the U.S., European and other markets. Nobody trusts us — by default.”
  • Documents published with this article: Kaspersky User-Agent Strings — NSA Project CAMBERDADA — NSA NDIST — GCHQ’s Developing Cyber Defence Mission GCHQ Application for Renewal of Warrant GPW/1160 Software Reverse Engineering — GCHQ Reverse Engineering — GCHQ Wiki Malware Analysis & Reverse Engineering — ACNO Skill Levels — GCHQ
Gary Edwards

Runtime wars (1): Does Apple have an answer to Flash, Silverlight and JavaFX?... - 0 views

  • Adobe’s got Flash, Microsoft Silverlight and Sun JavaFX. What does Apple have in this multimedia runtime war of information and entertainment delivery? On the surface, nothing. Some might argue that QuickTime is already the answer; Flash and Silverlight are finally catching up. Further, if Apple can convince Google’s YouTube to re-encode their video inventory in QuickTime’s primary codec H.264/AVC and if the new Flash player will also feature the industry standard H.264, why bother with anything else? Because more than just video is at stake here. Surely, both Silverlight and the latest Flash offer high-resolution video, but they also deliver (rich media) applications.
  • This new breed of network-aware platforms are capable of interacting with remote application servers and databases, parsing and emitting XML, crunching client-side scripts, rendering complex multimedia layouts, running animations, displaying vector graphics and overlaid videos, using sophisticated interface controls and pretty much anything desktop applications are able to do.
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    Another excellent discussion concerning the Future of the Web. 2 Parts
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Gary Edwards

The Plot to Kill Google | Wired - 0 views

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    Caught this at Clusterstock and found it to be quite the story! ClusterStock's John Carney focused on how Microsoft was using governemnt muscle to trip up competitors. Now it's Googles turn. From the Wired story: "Then, late in the day, Barnett brought up the two words Google lawyers least wanted to hear: Section Two-as in, Section Two of the Sherman Antitrust Act, which criminalizes monopolies. The Justice Department invoked Section Two to splinter Standard Oil in 1911, break up AT&T in 1982, and prosecute Microsoft in 1998. Now Barnett was signaling not just that the Google-Yahoo deal was dead but that the government saw Google as a potential monopolist. In fact, Barnett insisted, if the deal wasn't substantially changed or scuttled, he would sue within five days. It was a stunning blow. Google had expected a speedy approval. Now the company, whose brand is defined by its "Don't be evil" slogan, faced the prospect of being hauled into court on an antitrust charge. Google and Yahoo tried to salvage the negotiations, but on the morning of November 5, three hours before the DOJ was going to file its antitrust case, they abandoned the deal."
Gonzalo San Gil, PhD.

OFE: 'Continued discrimination in IT procurement' | Joinup - 0 views

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    "Submitted by Gijs Hillenius on July 16, 2014 ( Cancel rating Poor Okay Good Great Awesome ) 5/5 | 1 votes | 63 reads | Public administrations across Europe continue to discriminate in their IT calls for tender by asking for specific brands and products, concludes OpenForum Europe, and organisation advocating for an open, competitive ICT market. "Thousands of small IT firms are excluded from competing in the public procurement process by restrictions such as the naming of trademarks in calls for tender", said Graham Taylor, OFE's CEO, in a press statement."
Gonzalo San Gil, PhD.

Extra extra! How to use the press to promote open source | Opensource.com - 0 views

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    A recap of Steven J. Vaughan-Nichols talk at All Things Open "This is a report from the All Things Open conference, held this year at the Raleigh Convention Center. I attended Steven Vaughan-Nichols session on marketing and using the press in open source-this is a recap." [# ! The Same Old #Tools... # ! ... for Brand #New #Goals: # ! #Freedom, #transparency, #performance...]
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    A recap of Steven J. Vaughan-Nichols talk at All Things Open "This is a report from the All Things Open conference, held this year at the Raleigh Convention Center. I attended Steven Vaughan-Nichols session on marketing and using the press in open source-this is a recap."
Gonzalo San Gil, PhD.

The Return of Brand Sponsored Piracy: Google's Artist Shakedown Continues But This Time... - 0 views

    • Gonzalo San Gil, PhD.
       
      # ! The Price to Pay for having let Google get so # ! much power (in exchange of whatever...) Don't # ! complain now...)
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