"transmedia" productions are being designed to engage viewers by crossing the boundaries between screen, phone, and tablets and turn viewers into players.
"if they are successful, it will open a new channel for media that can stand alongside movies, television, musci and books."
With the advent of tablets, cellphones and e-readers, could the book-lined home library go the way of the formal dining room? According to this article, books are a gold mine for designers as well as retailers.