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Health and wellness communications will be more playful as advertisers look to adopt the tonality of the consumers. Fads are out, what's in is intuition as confident consumers mix and match to create a healthy lifestyle.

Non-profit invests in journalism... A Ford Foundation spokesman said that, as media organizations face challenges funding reporting through advertising and traditional revenue streams, "we and many other funders are experimenting with new approaches to preserve and advance high-quality journalism."

Should we be thinking about visitor personality rather than - or in addition to - age and other demographics?  

Social media app uses idea of "third place" (not Facebook and not MySpace) to create your digital home.

interesting-- will have to check this out.. (I did quick peek-- might be a pseudo dating platform?!) BUT could be an interesting analog for self-organizing meetings inside museums

...in ad revenue.  It won't be long before it surpasses magazines, too.