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Most MOOC participants already have degrees and live in developed countries. ​"These online classes aren't really reaching the poor," Wildavsky says. "They aren't reaching the uneducated.

"Courses requiring extremely specialized or expert knowledge grant people access to ideas and concepts that they might not ever encounter otherwise," Curtis Bonk, an ​education professor at Indiana University, said via email. "With such new learning opportunities, one’s sense of self or identity as a learner is enhanced.

"It's easy to deflate the over-the-top rhetoric that has characterized the advent of MOOCs," ​ Wildavsky wrote in a recent article. "But the developing world has much to gain from this new educational era."

what is more intriguing is the rationale for this growth. Is it an attempt to expand institutional reach and better meet customer needs, especially those of students, parents and employers, or is it simply a means to fill budgetary gaps?

In the Eli Broad College of Business at Michigan State University, we have taken a very customer-oriented approach to online learning and have put customer needs, as well as the overall student experience and learning outcomes, at the forefront of our online development efforts.

Can you provide different degree or certificate offerings for different customer groups and how do you effectively manage these different offerings?

Is your institution open to alternative business models, not to replace the primary one, but to supplement and enhance the overall portfolio?

In the past, the inclination would be to create a generic program that would serve the needs of many different individuals; however, the risk is that such a program might not address the full set of needs for any one individual.

As a result, we need to become much more flexible and agile in defining requirements and how best to meet those requirements. Competency-based learning, micro-learning, MOOCs and any number of other emerging approaches must be considered in this “solution” context. Flexible, online learning is an important part of the solutions mix, too.

While it is impossible to accurately predict what might happen if higher education is unable to adjust to these new realities, the experience from business suggests that the result could be dramatic. The Fortune 500 of today looks dramatically different than the Fortune 500 of even 20 years ago. Bankruptcies, consolidations and new technologies continue to transform the commercial marketplace. It would be foolish to think that something similar couldn’t happen in higher education, too. The challenges are significant, but the opportunities for those who can embrace these new realities could be equally significant and exciting!

The Lumina Foundation just awarded the university a $1.25 million grant to evaluate the program and document its creation so that it can be replicated at other schools.

For public universities, new ways of thinking about fundamental business models are becoming a necessity. “Our reliance on state funding is shrinking, and that’s true in every state that I'm aware of,” says Cross. “But it’s increasingly difficult for students to afford higher education costs at all levels. That is not a sustainable trend. It just is not. We need to seek alternatives.”

Serving transfer students better is one of the few ways to make a significant, positive impact on the cost of college and degree completion, without the need for new regulations. Every transfer student who has earned postsecondary credits must have a basic set of rights associated with turning those credits into a degree and that degree into opportunity. A bill of rights will help do just that.

students transferring to public institutions benefit from the highest rate of credit acceptance: 20 percent more than students transferring to private non-profit colleges and 52 percent more than students transferring to private for-profit colleges. It’s not clear what academic interests explain this disparity, especially among top public and private colleges.

we need a Transfer Student’s Bill of Rights that guarantees access to degree programs, sequences, and prerequisites guiding higher education to do a much better job in serving the nation’s transfer students.

That means ensuring all students understand what prior courses will transfer to their new institutions before choosing their next university.

It means having access to data from all colleges and universities about their track record accepting credit and the fine print.

Central to transfer students’ rights is an imperative that every higher education institution adopt an infrastructure for electronic student records exchange, so that credits can be discovered and processed in an efficient, effective and timely manner.

Few realize that in higher education today, we have the equivalent of thousands of local railroads, each with its own gauge track. Our independent, decentralized system of higher education has many strengths, but if we are to lead the world in degree attainment our colleges and universities must be equipped with the same institution-to-institution record exchange capabilities that sectors such as finance put in place years ago.

In our experience, this critical transition from prediction to intervention (and assessment of the resulting impact) is actually quite rare in higher education learning analytics research and practice.