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Tereza Vieira

Sponsor This - The World of Branded Entertainment - 0 views

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    "Morgan Spurlock's new documentary, "Pom Wonderful Presents: The Greatest Movie Ever Sold", examines the world of branded entertainment, including the author's own attempts to convince marketers to pay for exposure in the feature.
Tereza Vieira

Lady Gaga World Domination Update: A New App With an Eye on Social Networking Celebs | ... - 0 views

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    "The app makers SkyGrid, formerly focused on personalized news, now turn to social networking. "
Tereza Vieira

Facebook Deals comes to Europe | Video | Reuters.com - 0 views

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    Facebook expanded its shopping discount service to five European countries and Canada - part of its push to help brands communicate with its users.
Tereza Vieira

Where Are Social Media Marketers Seeing the Most Success? - 1 views

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    "Where Are Social Media Marketers Seeing the Most Success? It may surprise you, but the answer isn't Facebook"
Tereza Vieira

Davos 2011: We're all hyper-connected, now what? - 0 views

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    ""Hyper-connectivity will change every business model and supply chain; it's at an inflection point this year... and the uptake of connectivity is accelerating ever more"
Tereza Vieira

Disney plans Chinese stores by mid-2012 - 0 views

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    Following the start of construction of its Shanghai Disney theme park, a project that took ten years of negotiation, Disney announces plans to open direct-sale Disney stores in China.
Tereza Vieira

ASOS, Europe's first integrated Facebook store launches - 2 views

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    ASOS becomes the world's first fully integrated Facebook Store in Europe. The retail site based in the UK worked with Usablenet's platform to extend the same e-commerce experience on ASOS's website to their Facebook Page.
John Reneski

Dropbox Founder on New Features and Global Expansion. - 0 views

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    Dropbox changes on the way
Tereza Vieira

Disney Fantasyland expansion: Walt Disney World to unveil new Fantasyland expansion det... - 1 views

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    Disney's Fantasyland project is regarded as the largest expansion in the Magic Kingdom's history. The Florida attraction will open in phases beginning in 2012.
Tereza Vieira

Facebook Drives US Social Network Ad Spending Past $3 Billion in 2011 - eMarketer - 1 views

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    "Social network advertising to account for 10.8% of online market"
Tereza Vieira

Baidu Beat - 0 views

shared by Tereza Vieira on 13 Jan 11 - No Cached
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    Baidu, China's equivalent of Google, offers a window to the country's netizens in its blog "Baidu Beat". Take a look at a 2010 countdown list of the biggest internet phenomena in the region, including online variations of typical social behaviours: group buying (团购, tuángòu), time-sensitive discounts (秒杀, miǎoshā), and public voyeurism (围观, weiguan").
Tereza Vieira

The Facebooks of China | Fast Company - 0 views

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    A great article on the current and future status of social networking and interactive entertainment in China.
John Reneski

MBA Lectures » Blog Archive » Tips for Selecting Marketing Research Topics - 0 views

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    Excellent criteria for considering what a research topic should be.
John Reneski

Creative Thinking Exercises for When You're Successful | The Brainzooming Group | Strat... - 1 views

  • “Words of Inspiration” on the Sertoma website. Five words in particular tie directly to important creative thinking concepts:
  • Enthusiasm Enthusias
  • Youth
  • ...3 more annotations...
  • Brain
  • Helping Others
    • John Reneski
       
      When it comes to Brainstorming fear is a major obstacle. Facilitators need to design brainstorming exercises so that fear is mitigated in individual participants - this is often accomplished by adding anonymity to the exercise - if groupware is available then groupware should be used - if a low tech approach is required then initial rounds of brainstorming can be done with participants individually brainstorming and then having a moderator capture all the ideas on charts or boards for future rounds and elaboration. 
Tereza Vieira

How Technology Has Changed Education - 2 views

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    "How Technology Has Changed Education"
Tereza Vieira

Disney to Open Theme Park in Israel? | Fast Company - 1 views

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    Mickey Mouse in the Middle East? A Disney-affiliated investment firm signed on to help develop a 20-acre entertainment complex in Haifa, Israel. Plans include a small amusement park, a multiplex theatre, and a shopping mall.
Tereza Vieira

Andy Kessler: How Videogames Are Changing the Economy - WSJ.com - 3 views

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    An interesting article on how the video game industry is leading the next productivity revolution, from Silicon Valley to China.
Tereza Vieira

Brazil, Russia, India, China + South Africa = BRICSA? - 1 views

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    China's Ministry of Foreign Affairs announces that Brazil, Russia, India and China will invite South Africa to join BRIC, the world emerging economies group.
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