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John Reneski

Writing Survey Questions - Online Survey Pitfalls: Writing Complex Survey Questions - 1 views

  • There's always a lot of focus given to how to write survey questions. There are five common online survey pitfalls that come when writing survey questions: • Complex questions • Ambiguous questions • Leading questions • Loaded questions • Double barreled question
John Reneski

Perplexing ethical dilemmas of online marketing - iMediaConnection.com - 1 views

  • That is, agency-side audience networks are leveraging the targeting data in which pu
  • lishers have invested to target and segment audiences across the web.
  • Question 1: Who owns data?
  • ...4 more annotations...
  • Question 2: Is it morally correct for agencies to be opaque with publishers and/or clients as to how they're leveraging data?
  • Question 3: Is it OK for agencies to both buy and sell inventory to the same advertiser?
  • There's that issue, plus the question posed by the arbitrage situation itself. What's the "acceptable" margin for ad inventory if an agency acts as both buyer and seller to an advertiser? Is that situation even morally permissible?
  • We all need to be thinking about these questions. And we need to think about it more deeply than simply drawing parallels to what happens in the traditional direct marketing business or by propping up imperfect analogies that don't apply in the digital world.
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    This article does a good job at examining one of the ethical dilemma of online data... this article probably well positioned for a graduate student.
Andrew Barras

How to Start Tweeting (and Why You Might Want To) - ProfHacker - The Chronicle of Highe... - 2 views

  • A few weeks ago, however, I was visiting a friend and fellow teacher who asked a more basic question: "so how would I get started with this whole Twitter thing?"
  • One of the most common dismissals of Twitter sounds something like this, "I don't need to know what a bunch of people had for breakfast." My response to this is always, "if that what you're seeing on Twitter, you're following the wrong people."
  • Twitter can help academics make and maintain connections with people in their fields, find out about interesting projects and research, or crowdsource questions and technical problems, but it can be difficult to know where to start.
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  • Fill Out Your Bio
  • Be a Follower
  • Make a List
  • Pay Attention to #Hashtags
  • Join the Conversation
  • If you're interested in technology and education, Twitter is (in my opinion) the best professional community on the internet today.
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    A really great, simple tutorial on how to get started with using Twitter for Educators
Amar Almasude

SpringerLink - International Journal of Technology and Design Education, Volume 12, Num... - 1 views

  • In todays, computer-centered society, designing interactive media has emerged as a new profession. Interactive design is often associated with spread of computers as a communication and interaction tool. However, interactive design has been a staple of artists and designers for many centuries. We present a historical perspective upon interactive design and point out the close relationship of this field with different fields of art and design. We argue that interactive media design is a distinct and evolving field and that it is imperative to teach it as such. In this paper, we have adopted this perspective and detailed a new four-year under-graduate curriculum on interactive media design education. This curriculum stresses the various components of interactive media design and its close relationship with computer science. art and design - currculum design - interactive mediaThis revised version was published online in July 2006 with corrections to the Cover Date. Fulltext Preview SPRINGER.Ads = ((typeOf (SPRINGER.Ads) === 'undefined')|| !SPRINGER.Ads) ? {} : SPRINGER.Ads;SPRINGER.Ads.Google = {keywords :"art and design currculum design interactive media"} google_protectAndRun("ads_core.google_render_ad", google_handleError, google_render_ad); Share this Item email citeulike Connotea Delicious Frequently asked questions General info on journals and books Send us your feedback Impressum Contact us © Springer, Part of Springer Science+Business Media Privacy, Disclaimer, Terms & Conditions, and Copyright Info Not Logged InNot RecognizedRemote Address: 66.192.104.10Server: MPWEB41HTTP User Agent: Mozilla/5.0 (Macintosh; U; Intel Mac OS X 10.5; en-US; rv:1.9.1.2) Gecko/20090729 Firefox/3.5.2 var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));var pageTracker = _gat._getTracker("UA-6028168-1");pageTracker._trackPageview(); //  close Username Password Remember Me ct
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    interactive Media design
Tereza Vieira

Yahoo Japan: Google deal gets regulatory green light | Reuters - 1 views

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    "Japan's anti-monopoly watchdog gave the official go-ahead on Thursday to a search-engine alliance between Yahoo Japan Corp and Google Inc that had been questioned by competitors."
Dan Gorgone

Colleges see decline in evaluations after going online - The Boston Globe - 1 views

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    Interesting insights about critiques from students: alternate ways to conduct them, how to increase completion rates, and questioning their true validity vs. what students actually learned.
Andrew Barras

Six Keys to More Effective Class Discussions - 2 views

  • A set of guidelines used in this analysis offers a concrete way to provide structure.
  • 1. Use a modular approach to topical coverage to force integration of topical ideas and concepts
    • Andrew Barras
       
      great site!
  • ...5 more annotations...
  • 3. Allow sufficient time for discussion to develop.
  • 2. Develop a very limited set of discussion questions that do not have “known answers.
  • 4. Set student expectations for instructor guidance and feedback
    • Andrew Barras
       
      This is the coolest thing I have seen, since breakfast
  • 5. Establish a reward system that encourages interaction and peer critique.
  • 6. Provide additional participation incentive through assessment.
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    Great list of discussion tips for class
John Reneski

MBA Lectures » Blog Archive » Tips for Selecting Marketing Research Topics - 0 views

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    Excellent criteria for considering what a research topic should be.
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