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Question 2: Is it morally correct for agencies to be opaque with publishers and/or clients as to how they're leveraging data?

Question 3: Is it OK for agencies to both buy and sell inventory to the same advertiser?

There's that issue, plus the question posed by the arbitrage situation itself. What's the "acceptable" margin for ad inventory if an agency acts as both buyer and seller to an advertiser? Is that situation even morally permissible?

We all need to be thinking about these questions. And we need to think about it more deeply than simply drawing parallels to what happens in the traditional direct marketing business or by propping up imperfect analogies that don't apply in the digital world.

Powerful Learning Practice is a professional development program for progressive-minded educators. Its year-long curriculum provides cohorts of teachers with new ideas and hands-on practice in order to bolster their tech knowledge and aptitudes, rethink classroom activities to make them relevant for today’s students, find other teachers with similar goals, and build their own tech-rich learning tools.

Classroom 2.0 is designed for those interested in sharing ideas and resources about using Web 2.0 and new media in education.

These Edublog and WeConnect posts, both compiled by teacher and blogger Shelly Terrell, present a pretty exhaustive, multimedia-rich list that allows teachers to explore what a PLN is, why they should care, the research behind it, and step-by-step instructions on how to build one.

edWeb.net is a free online social network that lets educators connect with colleagues, collaborate on goals and projects, form their own professional learning communities, mentor one another, and practice using a slew of new technologies.

Resources for Building or Finding Your Own

EdChat began as a Twitter conversation for educators and has now expanded to a PBworks wiki that encourages the ideas spawned on Twitter that translate to practical advice. To get involved in EdChat on Twitter, search for the hashtag #edchat and join in the conversation.

For an even bigger list of online teacher networks, visit EducationalNetworking.com’s master list.

Figure out what the writer is saying—and what she isn’t saying.

When you’re considering the “what” of a piece of writing, you’ll have to consider what you know about the topic as well, which colors your ability to assess it.

Context is so important; you’ll need to consider it.

Looking into when means looking at the political and economic time frame of the argument, both on a national level and in the writer’s personal life.

What prompted the whole thing, anyway?

How did this piece of work get into your hands anyway? Was it intended for you?

You’re going to have to leave your emotions out of it, or at least be aware of them and separate them from the task of critical thinking.