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kerrygorgone

YouTube channels statistics in group brands - Socialbakers - 1 views

  • YouTube channels statistics in group brands

    Below is a rank of all YouTube channels we are currently monitoring.

  • YouTube channels statistics in group brands

    Below is a rank of all YouTube channels we are currently monitoring. If you would like to monitor a specific YouTube channel,

  • If you would like to monitor a specific YouTube channel
kerrygorgone

Go Behind the Scenes To Create Engaging Content | C.C. Chapman - 0 views

  • Every day I’m asked how companies can create content that will be engaging enough that people will take the time to consume and then share it with others.

    My standard answer is that there are no silver bullets, but I do think that the more types of content you know about, the more you can consider them every time you get stuck with one of those “well what do I do now?” moments.

kerrygorgone

Print Lives and 10 Other Content Marketing Trends for 2012 - Global Business Hub - Bost... - 0 views

  • Those who eat from the content marketing plate should pay attention to the following trends in 2012:
  • Creative ownership
    • Integrated marketing
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  • Video
  • Curation
  • Content marketing will see resurgence in college curricula
  • Corporate journalists will be in demand
  • Content marketing budgets will increase
  • White papers will evolve
  • Print
  • Mobile
  • Truth-o-Meters will get better
kerrygorgone

6 Turnkey Tools for Content Distribution - 1 views

  • the following five solutions can help publishers build an audience with the push of a button.
kerrygorgone

Content Marketing Essentials: Tactical Advice From A To Z - 1 views

  • The idea here is to bring recurrent content, day after day, week after week, month after month and year after year. Slow and steady wins the race. 
kerrygorgone

10 Brilliant social media video case studies to help give you inspiration - 1 views

  • Brands and businesses seem to love sharing all their case studies for their marketing campaigns these days for a little extra exposure but they also provide a great way to get some extra inspiration for all you marketers out there. We share a brilliant marketing video over on Simply Viral every day and you can browse through the archives of them here but I wanted to highlight what I think are 10 of the best from the last couple of months. If you have spotted any good case studies or have even done one yourself feel free to share them in the comments here because the more we all have the more we can learn and take inspiration from.
kerrygorgone

The Key to More Leads? Create More Targeted Conversion Opportunities! [Data] - 0 views

  • HubSpot's latest research, "Lead Generation Lessons From 4,000 Businesses," reveals that the more landing pages a business has on its website, the more leads it generates. Specifically, our research found that businesses with 31 to 40 landing pages generated 7 times more leads than businesses with only 1 to 5 landing pages. And the numbers get even more impressive: businesses with over 40 landing pages generated a whopping 12 times more leads than those with only 1 to 5 landing pages. 
kerrygorgone

Imperica - Finding Facebook - 1 views

  • "This morning my yoghurt told me to find it on Facebook. It didn't tell me why, it just told me to find it. Why on Earth would I want to find a yoghurt on Facebook? It's a yoghurt!"

    This brief rant from my boss inspired me to do a little experiment. I called it Find us on Facebook, for it is this generic, uninspiring and uninformative 'call to action' that is slowly starting to get plastered on every piece of communication the world over: from TV adverts, to email newsletters, websites, posters and - yes - even yoghurt pots.

    I proudly announced that I will live a week as a "social consumer", without entirely realising what I was letting myself in for. Every time a brand said "Find us on Facebook", I will Like their page and capture the experience. It sounded simple and innocuous enough, but I had naïvely expected that this yoghurt and its lack of effort - or inspiration - may have been a one-off.

    It wasn't.

  • Over the course of a week, 46 brands (that I had noticed) asked me to find them on Facebook with a variety of different messages and calls to action: find us, like us, search for, follow, visit. What shocked me was that out of those 46 brands, only 10 of them had actually provided me with a reason to like them on Facebook
  • The other thing that really struck me was the number of brands with whom I had existing relationships – via email newsletters – who were requesting me to join them in another channel: Facebook. 16 of the 46 brands I ended up Liking came from email newsletters that I'd previously chosen to subscribe to. Only 1 of those brands, though, actually provided an incentive to make the leap from email to social media. I literally had no reason to bother with the other brands, as I was already receiving their deals and offers, and they weren't giving me a reason either.
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  • The sad thing is that brands are actually building really fun, engaging content in these spaces, but they're not making people aware of them. The Fosters channel, for instance, is full of exclusive Alan Partridge content, starring Steve Coogan and written by Armando Iannucci. Their TV ad, however, had nothing more than a URL. Had it included "... for exclusive Alan Partridge episodes", then Fosters would have opened its brand Facebook page up to a whole wealth of people who felt genuinely motivated to click Like.

  • If you're reading this and you work in advertising, or you're a marketer working for a brand – next time you think about telling your consumers to find you on Facebook, consider telling them why.
kerrygorgone

5 Things Angry Birds Can Teach You About Online Content - 1 views

  • not only is the kidnapping of their eggs easy to identify with and remarkably human, but there is no better blueprint for online marketing success than the methods of the Angry Birds.
  • 5 Things Angry Birds Can Teach You About Online Content
  • 1. Define a Strategic Process
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  • 2. Identify and Attack a Point of Weakness
  • 3. Don't be Afraid to Use the Eagle
  • 4. Stay Angry
  • 5. Assemble a Cross-Functional Team
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