Cartoony vs. Realistic Images in the Brain - 0 views
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In McCloud's Understanding Comics he proposed his theory of "cartoon identification" that cartoony* images are "identified" with better than realistic images. This study (pdf) tested McCloud's theory by using behavioral measures of a 7-point rating and EEG measures of the brain's electrical activity.
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They take these results to be support for McCloud's theory of identification that indeed, cartoony images do invoke greater empathy from a reader than realistic images.
