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Nele Noppe

Moe and the Potential of Fantasy in Post-Millenial Japan - 0 views

  • If kawaii, or the aesthetic of cute, is the longing for the freedom and innocence of youth, manifesting in the junior and high school girl in uniform (Kinsella 1995), then moe is the longing for the purity of characters pre-person, manifesting in androgynous semi and demi human forms. This is called 'jingai,' or outside human, and examples include robots, aliens, dolls and anthropomorphized animals, all stock characters in the moe pantheon. A specific example would be nekomimi, or cat-eared characters. More generally, in order to achieve the desired affect, moe characters are reduced to tiny deformed 'little girl' images with emotive, pupil-less animal eyes
  • I argue fantasy characters offer virtual possibilities and affect
  • Moe is also used by fujoshi, zealous female fans of yaoi, a genre of manga featuring male homosexual romance. However, the word moe indicates a response to fantasy characters, not a specific style, character type or relational pattern. While some things are more likely than others to inspire moe, this paper will focus mainly on the response itself rather than the forms that inspire it.
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  • Both otaku and fujoshi
  • The moe character is a 'body without organs' (Deleuze and Guattari 1987), and the response to its virtual potentials is affect.
  • Massumi argues affect is a moment of unformed and unstructured potential (Massumi 2002). The experience, what he calls an 'intensity,' is outside of logical language and conscious control. Moe provides a word to express affect, or to identify a form that resonates and can trigger an intensity.
  • It is for this reason that moe is consistently misunderstood as first and foremost images of young girls instead of a response to virtual potentials
  • In the field interacting with otaku and fujoshi, I was constantly confronted by the concept of moe, and found it necessary to engage it.
  • These are both men and their discourse centers on male otaku, but I will argue from them a more general theory, applied later in the paper to fujoshi structures of desire.
  • Honda, a youth-oriented novelist and self-styled moe critic, defines moe as 'imaginary love'
  • the salient point is his judgment that a relationship with a mediated character or material representations of it is preferable to an interpersonal relationship.
  • the moe man is feminized
  • While recognizing the conservative nature of otaku sexuality, Azuma attempts to account for the schizophrenic presence of perversion in the moe image. For Azuma, otaku are postmodern subjects with multiple personalities engendered by their environment and enthusiastic media consumption
  • To feel moe for all characters in all situations, the narrative connecting characters or moments in time is de-emphasized.
  • cat ears,
  • response is unconnected with 'reality' and thus offers new potentials to construct and express affects.
  • Separating their desire from reality allowed for a new form of affect called moe.
  • Simply stated, moe is about unbounded potential.
  • Moe is affect in response to fantasy forms that emerged from information-consumer culture in Japan in the late stages of capitalism.
  • conditioning of young girls into 'pure consumers'
  • Such a space is disconnected from social and political concerns, and exists for the preservation of the individual.
  • the media and consumption feeding into moe is a specific sort centered on affect.
  • Manga scholar Itou Gou argues that since the end of the 1980s characters in anime, manga and videogames became so appealing that fans desired them even without stories (Itou 2005). Ito dubs such character types 'kyara,' distinct from characters (kyarakutaa) embedded in narratives.
  • Proof of this can be found in the rise of 'parody' doujinshi,
  • The doll-like and semi-human Ayanami became the single most popular and influential character in the history of otaku anime; fans still isolate parts of the character to amplify and rearticulate in fan-produced works to inspire moe.
  • In works featuring these characters, the original work functions as a starting point, and the extended process of producing and consuming moe takes place among fans in online discussions and videos, fan-produced comics (doujinshi), costume roleplay (cosplay) and figures.
  • virtual potentiality
  • That the moe form, the body without organs, is outside personal and social frames is precisely why it triggers affect.
  • 'moe otaku' a superficial fixation on surfaces and accelerated consumption of disposable moe kyara, impetus for him to declare this younger generation culturally 'dead'
  • One man I spoke with said, 'Moe is a wish for compassionate human interaction. Moe is a reaction to characters that are more sincere and pure than human beings are today.' Similarly, another man described moe as 'the ultimate expression of male platonic love.' This, he said, was far more stable and rewarding than 'real' love could ever be. Manga artist Akamatsu Ken stresses that moe is the 'maternal love' (boseiai) latent in men,[xxi] and a 'pure love' (junsui na ai) unrelated to sex, the desire to be calmed when looking at a female infant (biyoujo wo mite nagomitai) (Akamatsu 2005). 'The moe target is dependent on us for security (a child, etc.) or won't betray us (a maid, etc.). Or we are raising it (like a pet)' (Akamatsu 2005). This desire to 'nurture' (ikusei) characters is extremely common among fans. Further, moe is about the moment of affect and resists changes ('betrayal') in the future, or what Akamatsu refers to as a 'moratorium' (moratoriamu). Moe media is approached as something of a sanctuary from society (Okada 2008), and as such is couched in a discourse of purity.
  • I will now demonstrate how it is further possible to reduce people to characters, or to reduce reality to fantasy in pursuit of moe.
  • Association with the two-dimensional world, and lack of depth or access in the three-dimensional world, makes a maid moe.[
  • The appeal of the maid cannot purely be sexual: As many as 35 per cent of customers are women
  • this arose in Japan in the late stages of capitalism as a result of shifts in consumer-information society
  • bias towards male fans of anim
  • aoi erases the female presence because fans say female-male or even female-female couples[xxxvi] are too 'raw' (namanamashii). Put another way, the reality of relationships is removed from yaoi to make the moe response possible.
  • the ambiguous yaoi 'male' is quite literally a body without organs
  • Many other fujoshi I spoke with dated men even as they imagined possibilities of coupling them as characters with other men.[xl] As Saitou points out, the reality of heterosexual relationships and virtual possibilities of homosexual couplings are separate and coexistent (Saitou 2007). Journalist Sugiura Yumiko explains this as the crucial difference between fujoshi and otaku, who approach fantasy as an alternative for things that they actually want but cannot realize in this world (Sugiura 2006).[xli] A fujoshi, for example, would not 'marry' a two-dimensional character the way some otaku advocate;
  • Sugiura is importantly highlighting that fantasy and reality are separate and coexistent, but this is widespread in moe culture and not solely a female quality.[xlii] As much as male otaku boast of their two-dimensional wives, they often do so with levity as a self-conscious performance
  • While it is true that men tend to feel moe for single characters that they can possess while women feel moe for relationships or character couplings, this broad difference is fast disappearing. In truth, the media popular among so-called 'moe otaku' in recent years has come to resemble yaoi aesthetics: multiple girls in a nostalgic or fantastic world with minimal male presence and heightened emphasis on relationships and emotions
  • In all cases, the database (Azuma 2009) is present. The elements that constitute and indicate a certain type of top or bottom, for example glasses or hairstyle or height, are predetermined; any given top or bottom is a construct of defined character traits and behavior.
  • One of the most recognizable features of the moe phenomenon is the anthropomorphization of objects into objects of desire. Otaku turn cats, war machines, household appliances and even men of historical significance into beautiful little girls to trigger moe. Reality is flattened, and from it emerge polymorphous forms of stimulation. Similarly, fujoshi can rearticulate anything into beautiful boys and sexualized yaoi relations. Moe characters can be based on a written description or drawn image, a physical person or even anthropomorphized animals, plants and objects.
  • The erotic fantasy effectively re-mystified their world, adding a layer of potential to the mundane (the very ground under their feet!) and making the familiar queer and exciting. Latent potential so unlocked, the three friends replayed the moe relationship across other potential players such as shampoo and conditioner, knife and spoon, salt and pepper.
  • More startling and subversive is 'moe politics' (seiji moe), where national histories, international relations and imposing world leaders are reduced to moe characters across which yaoi romance can be read.
  • It should be noted that Hetaria was written by a man, and these sorts of stories are becoming increasingly popular among young men known as 'fudanshi' (rotten boys).
  • it precisely because it is pure that it can give birth to such perverse and polymorphous possibilities.
Nele Noppe

The Road to Comiket - 0 views

  • held twice a year in August and December at the Tokyo Big Sight in Tokyo, Japan, and attracts over 450,000 participants over its three day run.
  • primary focus of the event is the buying and selling of doujinshi
  • Comiket is also known colloquially as the birthplace of cosplay and thousands of visitors come dressed as their favorite anime, manga and game characters as well.
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  • establishment of an official industry presence in the form of an industry booth dealers’ section
  • alternate media such as software, music, and character goods.
  • doujin circle (同人サークル). A doujin circle is an individual or group of creators who collaborate as a discreet entity to produce doujin items for sale;
  • Recently the so-called “kojin circle” (個人サークル, personal circle) composed of a single member has been increasing, as individuals take on all aspects of doujin production from the application process, illustration, post-production, printing, and staffing of the table space allotted at the event.
  • Step 1 Purchase an application packet.
  • Step 2 File the application correctly and on time.
  • Comiket is an all genre event, meaning literally anything goes
  • Step 3 Wait for the election results.
  • Step 4 Produce a doujin.
  • Also, copyright considerations that apply to other events such as Wonder Festival are in effect here when it comes to certain types of character goods (no unauthorized figures), and while most IP is considered fair game for parody in the doujin community, a few exceptions such as Disney stand out as taboo.
    • Nele Noppe
       
      This is interesting- dojinshi using copyrighted characters may be sold, but no unauthorized figures of said characters? Is this because figures cost just a little too much for copyright holders to be comfortable with letting fans produce them? I'm not surprised about the Disney exception, non-Japanese companies with little experience with the dojin economy are probably a lot more likely to come down like a ton of bricks on anyone selling things based on their copyrighted characters.
  • Step 5 Coordinate replication.
  • Step 6 Make final preparations.
  • This broadening of distribution means that it’s no longer necessary to attend events in person to obtain many professionally produced books at a reasonable price. While they’re still cheaper at Comiket, many circles have recognized the need to provide something more to encourage fans to attend (or just to show gratitude to those who do show up), and that’s where the copy book comes in.
  • Step 7 Show up and sell!
  • At some point before 9:30 an event staff member will visit you at your table where your participation will be officially registered. You must provide both a sworn statement that you’re not selling anything illegal and copies of the books you’ll be releasing that day to the staff, and then you’re clear to go.
    • Nele Noppe
       
      I wonder if the staff sometimes takes away merchandise or closes entire boots at the last minute because they've found something objectionable in the advance copies provided to them (apparently only hours or minutes before the opening of the event)?
Nele Noppe

How Fan Fiction Can Teach Us a New Way to Read Moby-Dick (Part One) - 0 views

  • remarkable pedagogical and artistic approach taken by Ricardo Pitts-Wiley, the Artistic Director of the Mixed Magic Theater. Ricardo worked to get incarcerated youth to read Moby-Dick by having them rewrite and update Melville's novel for the 21st century
  • I had an opportunity--and this was probably the best part of the experience for me--as a teacher to release their imaginations. Boy oh boy, no matter how much I write I'll never be able to fully capture the degree to which their imaginations were released and they released me, too, to say you don't have to play by the ABC game. You don't have to go by the numbers. You can rethink these characters and it's okay, and you can honor them and rethink them at the same time. When we started the writing process, I started by saying, "Pick a character and write a story about the character." They all chose their favorite character in the novel and wrote a story about just their character.
Nele Noppe

Painting Words and Worlds - 0 views

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    is study explores wordplay in the works of CLAMP, a popular Japanese mangaka (comic artist) group. Specically, it examines CLAMP's use of ateji, the pairing of kanji (Chinese characters) and furigana (a reading gloss) with dierent meanings. is allows two dierent words to become one, cre- ating meanings that transcend words' literal denitions. Original research on ateji in six dierent manga zasshi (comic magazines) and three of CLAMP's works-Cardcaptor Sakura, Tsubasa: RESERVoir CHRoNiCLE, and Clover-identies ve distinct ateji techniques. is study focuses on the way these techniques are employed by CLAMP to express complex ideas, develop plot, and portray characters. As a technique embedded within the Japanese language, the implications of ateji use in manga extend beyond the medium of comics, pointing to shifting trends in the language as a whole.
Nele Noppe

Fanfic Symposium: Rana Bob's Field Guide to Mary Sues - 0 views

  • Overidentification tends to be at the heart of the Canon Character Sue. It's hard not to do it, too, because it seems only logical to fill in unknown details of a canon character's personality with details of your own personality when the character is so similar to you in other ways. This is why, I suspect, so many of the male characters in the source material are "feminized" in fanfiction written by female authors.
Nele Noppe

Mary Sue - FSFwiki - 0 views

  • What attributes the character may have are variable; what causes annoyance is the introduction of a cuckoo into the canon's nest, some bigger, brighter, louder character who steals the limelight from the characters the reader chose to read about, the intrusion that distorts the text.
  • However, sexism does play a central role in the phenomenon, because the performances towards which fans show loyalty are products of a sexist culture. The typical Mary Sue is female, because of the marginalisation of women in the texts and performances from which most fandom derives. The laws of canon are largely patriarchal, and female fen therefore find their position at odds with their loyalty to the fandom in a way that male fen do not. The backlash against Mary Sues only exacerbates this underlying sexism, because the hatred felt against intruding female characters intersects with and reinforces, to a degree, the misogynist tropes that provoke it.
Nele Noppe

Thought Police Can't Protect Real Children - 0 views

  • would have established the catagory of "nonexistent youth"
  • The banning of fictional depictions of child abuse would likely be as meaningless as the banning of fictional depictions of car chasing with the aim toward reducing motor vehicle accidents in real life.
  • If content alone was the issue, war footage and horror films should be banned as well.
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  • Content in itself is not the issue--Child pornography has been outlawed because the methods involved in production involve real children in possibly abusive circumstances. How the material was produced is what makes it criminal, not what impression it conveys on the audience. 
  • Child pornography involving real children being sexually abused is horrid beyond words. For that very reason, I find it reprehensible to mix together such acts of human misery and suffering with illusionary fantasy that exists only in the author's imagination. Widening the definition of child pornography to include fictional material belittles the gravity of real sex abuse.
  • Many convicted criminals also cite the Bible as their inspiration of conducting astonishingly savage acts, and yet few would attribute the Bible as the root cause of such criminal behavior. Why?--Because free societies accept the principle that people are responsible for their own actions.
  • It is very dangerous to restrict the actions and rights of citizens based on the principle that some limited number of individuals may act irresponsibly. This is the equivalent of removing knives from the household kitchen because someone used a meat cleaver to commit a crime. Again, this logic is unbelievably reckless as well.
  • Furthermore, crime statistics published by the Japanese police themselves show no causality between the proliferation of erotic material and sex crimes. The crime rate has dramatically decreased since WW2 while the availability of erotica and violent fictional entertainment has risen by leaps and bounds during the same period.
  • It is easily imaginable that an endless cycle of accusations and denials will unfold regarding establishing the "true age" of fictional characters. Authors and publishers will more than likely attempt to proclaim that the characters look young, but they are actually above the age of 18. Physical attributes vary between widely depending on race and ethnicity, not to mention fictional non-human characters.
  • Publishers and authors are extremely proficient in adapting toward new regulations. If graphical depictions are banned, then abstract or comedic depictions will increase.
  • Either an ever increasing set of symbols will be deemed to be inappropriate to be linked to a core human attribute--human sexuality--or the futility of the ban will lead the law to become impotent over all.
  • Even today, numerous adult manga publications have self censorship standards that are mind-boggling. Authors have complained about how some editors have insisted on having all female characters appearing in their works be endowed with large breasts because drawing women as they appear more like in real life was deemed "too childish looking." 
  • Banning the fictional depictions of minors involved in sexual situations will make a fundamental core human attribute taboo.
  • Such a ban will stifle creativity and impoverish the cultural landscape.
  • The value attributed to works of literature and art change over time. The works of modern art and literature from the last two centuries are filled with examples where they were deemed to be vile, corruptive trash by contemporary authorities, but now these same works enjoy high status as priceless cultural treasures.
  • A culture grows richer through addition, not by subtraction.
  • A ban on fictional depictions of minor engaged in sexual situations has the very real potential to brand individuals as sex offenders even though they have had no sexual contact with real people. I believe there could be no legal justification for destroying people's lives simple because they drew doodles on paper, but the proposed ban would create such a legal precedence. 
  • I am absolutely certain that history will not look back kindly upon such a ban, and it will join a long list of colossal failures of regulatory policy, such as the prohibition of alcohol in the US between 1920 to 1933, various sodomy laws, the comic book code, and bans on socialist literature in Japan during the prewar era. It is important to note that all these failed moral crusades were led by virtuous and diligent individuals intent on making the world a better place. 
Nele Noppe

Glossary | Organization for Transformative Works - 0 views

  • Fanwork The creative work done by fans for fannish purposes.
  • Media fandom ''Media fandom is generally used to refer to fictional, Western fandoms based on movies or television'' (from http://fanlore.org/wiki/Media_fandom). Books, comics, video games, anime/manga, and real people fandoms often intersect with, but also exist in parallel to, media fandom.
  • Remix culture Remix culture is a neologism that describes a culture of creativity based on previous creations. This is in contrast with permission culture, which aims to bind derivative creativity to the permission of the license holders. Both terms are simplified abstractions for current political and legal positions. (adapted from http://en.wikipedia.org/wiki/Remix_culture)
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  • Transformative Transformative works are creative works about characters or settings created by fans of the original work, rather than by the original creators.
Nele Noppe

Fanfic Symposium: Cross Fertilization of Fan and Professional Writing - 0 views

  • The prevalence of such curious language use led me to think that fan-writers must have influenced one another’s diction because they read so much of one another’s writing, with the result that they incorporated the idiosyncratic as the norm.
  • These are only surface manifestations.  There are deeper phenomena.  The foremost is that the world inhabited by the characters in some fan fiction reflects the limited experiences of the writers. 
  • There is nothing wrong with this if the characters are from the American middle class.  Unfortunately, many popular shows feature people not acculturated in such a milieu—Methos, Duncan MacCleod of the Clan MacCleod, Benton Fraser, Harry Potter, Snape, Tom Paris, Chakotay, Obi-Wan, Qui-Gon. . . .  Consequently, the specter of these characters spouting psychobabble is disconcerting, to say the very least.
Nele Noppe

terri_testing: The Keeper of the Keys: Harry Potter meta - 0 views

  •  
    Very interesting analysis of Dumbledore's motives, starting from why he sent Hagrid to introduce Harry to the Wizarding World instead of a more dependable and level-headed faculty member. Unlikely that this is how JKR envisioned it, but the analysis makes so much sense and is so well-supported by canon evidence that it sounds far more likely than JKR's own interpretation of Dumbledore. Gives a whole different meaning to 'creating a monster': the author's idea of the character seems far less reasonable than the readers' here, and it's not pretty.
Nele Noppe

A nightmare of capitalist Japan: Spirited Away - 0 views

  • "Our old enemy 'poverty' somehow disappeared, and we can no longer find an enemy to fight against" (Miyazaki, 1988). In other words, after Japan's industrial success since the Meiji restoration in 1890s and recovery from WWII cast out poverty from the nation, people still remain possessed by an illusion of gaining a wealthy everyday life and continue living with a gap between their ideal and real life. As a result, an endless and unsatisfying cycle of production and consumption has begun destroying harmony among family and community (Harootunian, 2000).
  • Zizek (1989) points out that people of late capitalism are well aware that money is not magical. To obtain it, it has to be replaced through labor, and after you use it, it will just disappear, as will as any other material. Allison (1996) adds to this point: "They know money is no more than an image and yet engage in its economy where use-value has been increasingly replaced and displaced by images (one of the primary definitions of post-modernism) all the same” (p. xvi).
  • Related to its presentation of the loss of spiritual values, the film elaborates an extensive critique of another contemporary global issue: identity confusion. A symptom of identity loss is seen in the way that cultures today encourage people to constantly refashion their self-image, so that individuals construct their identity based on ideals presented in popular media.
    • Nele Noppe
       
      testing
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  • Because of the gap between the real and the fantasy, people in late capitalist society become ever more unsatisfied with themselves. Perhaps, that is one of the reasons why people are more and more attracted to anime, where transformation of identity are easily visually accomplished. To illustrate, we may name a few examples from a popular daily life phenomenon among anime fans, called “cosplay.”
  • When you are cosplaying, your identity depends on what others know about the character, not on who you are. Cosplay, therefore, allows the players to change their identity.
  • Miyazaki stresses the importance of having a proper name to warn us against the possibility of losing our identity in the post-modern world. When Chihiro first gets hired by Yubaba, Yubaba alters Chihiro’s name to Sen. Later Haku explains to Chihiro that Yubaba controls people by stealing their names. The plot operates on the premise that if Chihiro forgot her original name, she would forget about her past and never be able to go back to where she was from.
  • Besides Chihiro and Haku, a key character representing identity confusion is No-Face, who has only a shadow-like body and a mask. The mask does not hide his face for he has no face; rather, the mask constructs his outside identity. Since the mask symbolizes a product that people can buy with money, here it indicates an unoriginal identity that people can construct by giving into materialism.
Nele Noppe

hypothetically speaking - slash/gen: I would like to ship it - 0 views

  • a story about queer dudes or ladies can never be defined by its plot or by a single-character story. Slash stories can never be gen.
  • This is why I am told that the gay children's book I gave my nephew "contains sexuality," but the dozens of children's books that he already has where mommy and daddy love each other do not contain sexuality.
  • I am so serious about this: het/gen, the slashing of het and gen, het and gen making out with each other, is a system that reinscribes heterosexuality as the norm and as normal, a system that excludes queer sexualities from representation, from general interest.
  •  
    "a story about queer dudes or ladies can never be defined by its plot or by a single-character story. Slash stories can never be gen. "
Nele Noppe

Knock it off: Global treaty against media piracy won't work in Asia - 0 views

  • That partnership between content provider and consumer is exactly what's missing in the Western world's debate over intellectual property, where movie studios and record labels talk about their customers as potential criminals. In Asia, media companies have a much closer and more interactive relationship with fans, treating them as partners in evangelizing their products -- even when that means blurring the lines of copyright restrictions. Kai-Ming Cha, manga editor of Publishers Weekly, notes that Japan's media industry has "developed a detente" with fans. She points to the example of doujinshi -- amateur "homage" publications that depict popular anime and manga characters in original, sometimes pornographic storylines. "They realize these unauthorized spinoffs help to build the fandom, and ultimately drive sales of the original," she says.
  •  
    "That partnership between content provider and consumer is exactly what's missing in the Western world's debate over intellectual property, where movie studios and record labels talk about their customers as potential criminals. In Asia, media companies have a much closer and more interactive relationship with fans, treating them as partners in evangelizing their products -- even when that means blurring the lines of copyright restrictions. Kai-Ming Cha, manga editor of Publishers Weekly, notes that Japan's media industry has "developed a detente" with fans. She points to the example of doujinshi -- amateur "homage" publications that depict popular anime and manga characters in original, sometimes pornographic storylines. "They realize these unauthorized spinoffs help to build the fandom, and ultimately drive sales of the original," she says. "
Nele Noppe

Fanfic Symposium: The Life, Death, and Life of Qui-Gon Jinn - 0 views

  • the very level of complexity so characteristic of protagonists is the primary cause of their tendency to arouse boredom in the readers/viewers. Since his or her persona was so thoroughly explored in fiction, very little is left to the imagination of the reader/viewer.
  • No matter how fascinating a person the protagonist may be, it's simply more interesting for the reader/viewer to ponder the background and character of the more minor roles
Nele Noppe

Why Heather can write - 0 views

  • Teachers sometimes complain that popular culture competes for the attention of their students, a claim that starts from the assumption that what kids learn from media is less valuable than what schools teach. Here, however, much of what is being mastered are things that schools try-and too often fail-to teach their students. (It has been said that if schools taught sex education the same way they taught writing, the human race would die out in a generation.)
  • such informal teaching occurs across a range of other online communities.
  • we could talk about young anime fans who are teaching each other Japanese language and culture in order to do underground subtitling of their favorite shows.
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  • What difference will it make, over time, if a growing percentage of young writers begin publishing and getting feedback on their work while they are still in high school? And what happens when those young writers compare notes, becoming critics, editors, and mentors? Will they develop their craft more quickly-and develop a critical vocabulary for thinking about storytelling?
  • And writing about Harry offers them something else, too: an audience with a built-in interest in the stories-an interest that would be difficult to match with stories involving original fictional characters. The power of popular culture to command attention is being harnessed at a grassroots level to find a readership for these emerging storytellers.
  • themes that could not be discussed so openly in a school assignment and that might be too embarrassing to address through personal narratives or original characters.
  • Fandom is providing a rich haven to support the development of bright young minds that might otherwise get chewed up by the system, and offering mentorship to help less gifted students to achieve their full expressive potential. Either way, these teens are finding something online that schools are not providing them.
Nele Noppe

Uses and gratifications - Wikipedia, the free encyclopedia - 0 views

  •  
    # Diversion - a media text which provides an escape from reality. When a media text temporarily partially covers one's senses. For example playing a video game. # Personal relationships - People create personal relationships with the characters in a media text, they start to feel they know them. This can become dangerous if people start to trust them as well, for example if one trusted a news reporter too much they may take everything they say at face value and not question it, this trust could then be abused. # Personal identity - When a person creates part of their own identity from things they find attractive in people from media texts, for example someone may have a haircut because they liked the look of a similar one in a magazine. This can go a long way in shaping people and people's ideas of values, norms, ideologies and fashions. # Surveillance - the audience gain an understanding of the world around them by consuming a media text, for example print and broadcast news.
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