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Contents contributed and discussions participated by Kate Klingensmith

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Kate Klingensmith

Five Steps to Developing a Powerful Social Networking Strategy - 0 views

www.universitybusiness.com/viewarticle.aspx

highered facebook social media

shared by Kate Klingensmith on 18 May 09 - Cached
  • A 2008 UMass-Dartmouth Center for Marketing Research study states that colleges and universities are adopting social media tactics faster than Fortune 500 companies. More than 700 institutional Facebook pages were launched by December 2007 shortly after the site opened its doors to corporations and nonprofits.
  • the review of eduStyle’s Gallery of Social Sites reveals a strong similarity among Facebook school pages. They typically include the kinds of photography and images available from campus marketing sources, don’t necessarily make the best use of outside applications and other robust Facebook features, and sometimes have startlingly few friends.
  • To gain any benefit from the social web, institutional social networks need to build sustainable communities that grow and significantly expand their reach.
  • ...2 more annotations...
  • Because of its relationship-building power, social networking could become a brave new tool to help achieve a number of significant goals for a higher ed institution, in particular: • Expanding admissions inquiry pools • Tracking prospective students as they move through the recruiting funnel • Improving yield and conversion rates • Bringing alumni back home and integrating them into recruiting and fundraising document.writeln(AAMB6); • Expanding potential donor pools, particularly for annual funds • Broadcasting your brand through “viral word of mouse” • Expanding the reach and constancy of institutional identity
  • A viable strategy starts by defining key audiences and assessing their social media readiness and levels of participation
Kate Klingensmith

Ohio State University - Facebook Faux Pas | InnoGage - 0 views

blog.innogage.com/e-university-facebook-faux-pas

highered facebook social media

shared by Kate Klingensmith on 15 May 09 - Cached
  • Ohio State deleted the negative wall postings from their Facebook page and then temporarily blocked all postings.  This decision came under fire quickly and received a lot of press
  • Do not block the ability for your fans to comment on your page.  This is the very essesnce of Social Media
Kate Klingensmith

Who's Linking? Research on Social Media Callouts. | SquaredPeg - 0 views

squaredpeg.com/...research-social-media-callouts

highered facebook report social media strategy

shared by Kate Klingensmith on 10 May 09 - Cached
  • some schools are very up front with their social media efforts, other bury their hard work deep in a 3rd level text link
  • To your target audience, the Facebook ‘F’ is probably just as familiar as other ‘brand name’ logos. So why not put it where they can see it?
  • Research of 1,387 four year schools has been conducted to determine the usage of direct Social Media Callouts (SMC’s) to external social networking sites.
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  • Facebook is the clear winner.
Kate Klingensmith

Facebook and grades: The debate continues - USATODAY.com - 0 views

www.usatoday.com/...09-05-07-facebook-grades_N.htm

facebook education highered

shared by Kate Klingensmith on 08 May 09 - No Cached
  • a new study, published this week, finds the two variables are "likely unrelated."
  • no "robust negative relationship between Facebook use and grades. Indeed. If anything, Facebook use is more common among individuals with higher grades."
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