Users Start Giving Up on Streaming Video If It Takes Two Seconds to Load - 0 views
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Melissa Yu on 11 Nov 12Over the years, the internet has become faster and faster and as this has happened our patience has decreased. We have come to expect fast speeds and short loading times on the internet and anything slower is considered unacceptable. However, before reading this article I didn't realize how impatient we had really become when it comes to the internet. This article talks about the results of a study that showed that users were likely to give up on a video after only two seconds of loading! This had come as a surprise to me. To me, two seconds seems like only an instant, but I have to admit that I still am not willing to wait much longer than that for a video especially if the video is only 10 minutes or less. However, I find it interesting how two seconds of loading has become an issue, while we are still waiting through 30 seconds or more of advertisements before we are able to view our video. If we have already spent so much time watching an ad a couple more seconds shouldn't seem like a big deal. This article shows how our expectation of high speeds has affected us and our lifestyle. We have come to expect our video to load almost immediately and if it doesn't do this then it isn't worth the time. Our ability to wait is being altered. We're no longer used to having to wait for things that we want to watch, see or listen to on the internet. We've changed into thinking that if it doesn't load instantly, then it isn't worth watching. Of course, our patience should have limits. If it really is taking longer than the length of the video itself to load then perhaps it is time to abandon the video, but I feel that waiting only two seconds before moving on shows how impatient we have become with technology.