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Joerg Eisfeld-Reschke

Measuring "success" in the on-line environment - Australian Museum - 0 views

australianmuseum.net.au/...ess-in-the-on-line-environment

controlling

shared by Joerg Eisfeld-Reschke on 08 Dec 09 - Cached
  • Russ Weakley, set out some ideas about ways to measure visitor engagement with our new website which seem to be quite useful on a broader scale.
  • We need to look at methods that measure quality rather than quantity.
  • Joerg Eisfeld-Reschke on 08 Dec 09
     
    Ein Museum in Australien überlegt welche qualitativen Kennzahlen es zur Erfolgsmessung der eigenen Internetseite anwenden könnte.
Joerg Eisfeld-Reschke

The 10 Social Media Metrics Your Company Should Monitor - 1 views

www.socialtimes.com/...social-media-metrics

web20 metrics ROI social media research marketing

shared by Joerg Eisfeld-Reschke on 10 Mar 10 - Cached
  • While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies.
anja c. wagner

TubeMogul | Video Advertising Built for Branding - Platform Overview - 1 views

www.tubemogul.com/...overview

marke video monitoring tools

shared by anja c. wagner on 17 Oct 11 - No Cached
  • anja c. wagner on 17 Oct 11
     
    As a brand marketer, you know that the sight, sound and motion of video make it the best medium to persuade and connect with an audience. Yet the vast majority of digital advertising is designed just to drive clicks. The PlayTime video advertising platform was built for branding - for marketers that want to influence a consumer's path to purchase or trial by creating awareness, consideration and loyalty, without giving up accountability and measurability
anja c. wagner

Social Media-Metrics: 100 Wege Social Media Kommunikation zu messen | Von Tim Krischak | Kommunikation - zweinull - 1 views

kommunikation-zweinull.de/00-wege-social-media-zu-messen

business20 social-media

shared by anja c. wagner on 20 Apr 11 - No Cached
  • anja c. wagner on 20 Apr 11
     
    Business-Menschen wünschen einen ROI ...
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