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Return on Investment von Social-Media-Aktivitäten - Quo vadis? | blog.FFPR.de - 3 views

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    „Social Media" - der eine kann es nicht mehr hören, der andere kann sich nicht wirklich etwas darunter vorstellen. Und dennoch: Immer mehr
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FORA.tv - Privacy and Targeted Ads: Consumer Service or Threat? - 0 views

  • Watch Full Program 01 hr 12 min 07 sec Add to Profile 01. Introduction 04 min 40 sec Add to Profile 02. Fear of Search Results Exposed 07 min 47 sec Add to Profile 03. Privacy in Relation to Culture and Preferences 04 min 12 sec Add to Profile 04. Geo Targeting 06 min 15 sec Add to Profile 05. Opting Out 04 min 18 sec Add to Profile 06. Consent and Self-Regulation 05 min 11 sec Add to Profile 07. Google's Approach to Self-Regulation 05 min 20 sec Add to Profile 08. Technological Barriers to Regulation 08 min 29 sec Add to Profile 09. Ad Preferences / Transparency 04 min 05 sec Add to Profile 10. Difficulty of Multiple Platforms 06 min 39 sec Add to Profile 11. Solutions: Limitations of Data Retention 10 min 57 sec Add to Profile 12. <a clas
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    Bestimmt eine wunderbare Diskussion
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The Venture Capital Revival - 0 views

  • we're in a "venture capital revival.
  • there are several factors that have radically changed the investment landscape: Internet companies reach critical mass faster, for example, and capital markets are better informed
  • VC revival will require venture capital to change. He predicts a shorter investment cycle, for one, and an increasingly active secondary position market
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  • money will flow where people spend their time sounds like good news for Internet startups
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Droog lab | Downloadable design - 2 views

  • No longer from the furniture store, but with a download from a website, design goods take the form of a digital blueprint that the consumer takes to the local manufacturer for customizable on-demand production.&nbsp;&nbsp; In collaboration with Waag Society, Droog is working with a network of designers, digital distributors, manufacturers and material suppliers to develop new business models and product designs for Downloadable design. Through a world wide platform for design distribution two pilots will be implemented to test the developed models and designs.&nbsp;&nbsp; Possible benefits include lower product costs, less transport and less waste, new design concepts, more variation, possibility of co-creation,&nbsp;lower investment due to no warehousing, more responsive production chains, and involvement of the consumer in the design outcome. Not only for day-to-day goods, Downloadable design can play a role in global urgencies. &nbsp; Currently we are in the design and development phase, look out for further announcements soon.
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    Da können wir gespannt sein auf die beiden Pilotprojekte.
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The 10 Social Media Metrics Your Company Should Monitor - 1 views

  • While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies.
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