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die Koordination der Aufmerksamkeit gewissermassen im Schwarm entsteht.

Aufmerksamkeit verstärkt sich auf Twitter organisch, indem interessante Lin

Aufmerksamkeit verstärkt sich auf Twitter organisch, indem interessante Lin

Unlike a traditional ad network, this one starts with a viral network at its very core. An @earlybird tweet seen by one million followers could be retweeted by just one percent and be seen by an additional 10,000 Twitter users. That's assuming a 1X pass along. Surely, some really good deals will be retweeted 20, 30, or many more times. In other words, @earlybird is, potentially, a very powerful idea.

Now, as Twitter recognized with its first ad-based tweets attempt, this program will only be as successful as the quality of the tweets, and by that I mean the advertising and deals. I assume Twitter has a team working with partners to create incredibly engaging, pithy, powerful, and ultra-attractive 140-character ads—at least I hope it does.

If Twitter's successful, the next phase is obvious: More ad network accounts. Some will be broad like this one. There'll likely be a "supersaver" account that offers really cheap deals. Then Twitter will move to more narrow categories, such as @automotivedeals and @technologyoffers. With each new, successful slice, Twitter ad accounts will get narrower and narrower until Twitter can charge extremely high prices for ultra-vertical ad accounts. Of course, Twitter has to build or acquire the right Twitter account names. Few as good as @earlybird are probably still available.

Für eine hohe Zahl an Followern und Retweets kommt es auf attraktive Inhalte an, zeigt eine aktuelle Studie zu Twitter in Deutschland. Eine andere Studie zeigt, dass die Unternehmen mit den 100 größten Marken in Deutschland unter allen Diensten im Social Media-Bereich Twitter am häufigsten nutzen, deutlich vor Facebook und Unternehmensblogs.