5 Steps to a Better Social Media Monitoring Plan « Social Media Monitoring and Engagement - Radian6 - 1 views
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anja c. wagner on 29 Jan 10"We don't need to tell you that you need to be listening in social media, right? But perhaps you need a bit of help building out a listening program that's sustainable, actionable, and actually helps you meet your business needs. Here's a set of steps to take and questions to answer to round out your listening notions into a strategy you can execute on."