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Watch Full Program 01 hr 12 min 07 sec Add to Profile 01. Introduction 04 min 40 sec Add to Profile 02. Fear of Search Results Exposed 07 min 47 sec Add to Profile 03. Privacy in Relation to Culture and Preferences 04 min 12 sec Add to Profile 04. Geo Targeting 06 min 15 sec Add to Profile 05. Opting Out 04 min 18 sec Add to Profile 06. Consent and Self-Regulation 05 min 11 sec Add to Profile 07. Google's Approach to Self-Regulation 05 min 20 sec Add to Profile 08. Technological Barriers to Regulation 08 min 29 sec Add to Profile 09. Ad Preferences / Transparency 04 min 05 sec Add to Profile 10. Difficulty of Multiple Platforms 06 min 39 sec Add to Profile 11. Solutions: Limitations of Data Retention 10 min 57 sec Add to Profile 12. <a clas

Unlike a traditional ad network, this one starts with a viral network at its very core. An @earlybird tweet seen by one million followers could be retweeted by just one percent and be seen by an additional 10,000 Twitter users. That's assuming a 1X pass along. Surely, some really good deals will be retweeted 20, 30, or many more times. In other words, @earlybird is, potentially, a very powerful idea.

Now, as Twitter recognized with its first ad-based tweets attempt, this program will only be as successful as the quality of the tweets, and by that I mean the advertising and deals. I assume Twitter has a team working with partners to create incredibly engaging, pithy, powerful, and ultra-attractive 140-character ads—at least I hope it does.

If Twitter's successful, the next phase is obvious: More ad network accounts. Some will be broad like this one. There'll likely be a "supersaver" account that offers really cheap deals. Then Twitter will move to more narrow categories, such as @automotivedeals and @technologyoffers. With each new, successful slice, Twitter ad accounts will get narrower and narrower until Twitter can charge extremely high prices for ultra-vertical ad accounts. Of course, Twitter has to build or acquire the right Twitter account names. Few as good as @earlybird are probably still available.

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