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data as the new currency’ and we try to give it a price tag. Typically, data is worth what someone is willing to pay for it.

63% of respondents consider that the monetization of data could eventually become as valuable to their organisations as their existing products and services.

Interestingly, the most valuable individual asset that creditors are vying for is Caesar’s Total Rewards Loyalty Program, the company’s big-data customer loyalty program that it has been built over the last 17 years and is said to have data on more than 45 million customers.  This data is valued by creditors at $1 billion – that’s a fairly large number. It exceeds the value of any of Caesar’s physical Las Vegas properties, which really puts the value of data in perspective.

The majority of organizations we surveyed prefer to have control over the development of new products and services

Companies that commercialize big data on their own have the advantage of economies of scale, control over strategy, and much greater revenue potential.

a great deal of existing transactional data that they can capitalize on, and companies with valuable data but not enough of it to make the business viable

artners and competitors alike share data and integrate business processes where the resulting benefits to overall markets, the enterprises themselves and customers outweigh the risks of such collaboration.

he majority of net-new value created by the Data Economy will come from enterprises and organizations who create value for themselves, for their partners (and even competitors), for their customers, and for society at large.

But the Data Economy refers to much more than any one enterprise or organization making better use of data. Discreet use cases and applications of Big Data must be part of a larger whole. In the Data Economy, entire industries will operate and markets function all through the intelligent use and sharing of data.