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Telecom companies are sitting on a gold mine, as they have plenty of data. But what they require is a proper digging and analysis of both structured and unstructured data to get deeper insights into customer behaviour, their service usage patterns, preferences, and interests real-time. Here is where Big Data comes in.

Using big data to prevent impacts from fraud has been part of the focus in a case study discussed by Vodafone and Argyle Data in this video from the recent Telecom Council Carrier Connections event in Silicon Valley.

Learn how Deloitte helped a wireless company collect and analyze data from across millions of customers to achieve real-time marketing effectiveness.

Telecommunications Use Cases

Information on more than 17 million mobile phone customers will be used to sell advertising on the internet later this summer. A venture set up by Vodafone, O2 and EE will look to profit from the data they have collected from customers by placing advertisements on behalf of multi-national corporations such as carmakers and food and drink giants.