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david osimo

11 interesting Big Data case studies in Telecom - 0 views

    Telecom companies are sitting on a gold mine, as they have plenty of data. But what they require is a proper digging and analysis of both structured and unstructured data to get deeper insights into customer behaviour, their service usage patterns, preferences, and interests real-time. Here is where Big Data comes in.
david osimo

Big data and farming - Business Insider - 0 views

  • the real potential is what happens when the data from thousands of tractors on thousands of farms is collected, aggregated, and analyzed in real time.
  • Monsanto says its sensors on harvesting equipment generate about seven gigabytes of data per acre.
  • Some farmers are worried about security and how companies could use and profit off their farms’ data. “A lot of the data we keep track of is sensitive to the farm, and I’m a little concerned if someone else got a hold of it,” Marshall says.
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  • He opts to share his data with small, local groups only.
  • who owns and licenses farmers’ data.
  • Monsanto says farmers benefit most when they allow the company to analyze their data — along with that of other farmers — to help them find the best solutions for each patch of land.
  • We’re not building a business based on housing their data,” says Anthony Osborne, vice president of marketing at The Climate Corporation, a subsidiary of Monsanto.
  • own their data, and it allows them to download or delete all the data that it collects.
  • While contracts with big-data firms are generally a license agreement whereby the farmer retains ownership of the information, most also give the companies free rein to conduct studies and use the data to create highly profitable products.
david osimo

Smart farming debate @Digital Europe | CEMA - European Agricultural Machinery - 0 views

  • Collection of data, data protection issues, and  exploitation of data were one of the main topics brought forward in the discussion. The representative of the IT company Gaia Epicheirein explained the cloud platform that they have created in Greece in cooperation with a bank and cooperatives of small producers and retailers.
  • the cooperatives own the data
  • Farmers Weekly Group
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  • the wider adoption only take place among big farms and only 20% of these farms use the technology effectively
  • n this case, farmers own their data and it is up to them to decide whether they want to share it or make it public.
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