bcg.perspectives - Seven Ways to Profit from Big Data as a Business - 0 views
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The majority of organizations we surveyed prefer to have control over the development of new products and services
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Companies that commercialize big data on their own have the advantage of economies of scale, control over strategy, and much greater revenue potential.
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a great deal of existing transactional data that they can capitalize on, and companies with valuable data but not enough of it to make the business viable
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"Grocery retailer Tesco has worked with its Dunnhumby business unit to build a big-data business that analyzes millions of customer transactions and sells the resulting insights about shopping behavior (but not customer-level data) to major manufacturers, including Unilever, Nestlé, and Heinz."
