Skip to main content

Home/ Ethics and Publishing/ Group items tagged marketing

Rss Feed Group items tagged

courtney reyers

iPublishCentral, AAUP Make E-Book Publishing Available to 130 University Presses - Mark... - 0 views

  •  
    iPublishCentral, a self-service digital content publishing, marketing, warehousing and distribution platform, will allow participating AAUP members to market books on the Internet, sell content online, and promote brands and titles across the Web. Among the three core components of iPublishCentral are market, distribute and deliver.
kaysha johnston

Why One Author Abandoned the Traditional Publishing Industry | Digital Book World - 1 views

  •  
    Okay, sure, I understand feeling the need to self-publish, and yeah, I can see how even big publishers could have bad marketing, but to take the advance and run? That just seems wrong wrong wrong to me on all levels.
Ellen Levy

Jonah Lehrer Resigns From The New Yorker After Making Up Dylan Quotes for His Book - NY... - 0 views

  •  
    Cringe: A staffer at the New Yorker makes up facts for his recent popular book, lies about it, apologizes, and resigns from the magazine. The publisher of his book is halting shipment of print books and taking the e-book off the market.
arnie Grossblatt

Google's Gatekeepers - 0 views

  • “Right now, we’re trusting Google because it’s good, but of course, we run the risk that the day will come when Google goes bad,” Wu told me. In his view, that day might come when Google allowed its automated Web crawlers, or search bots, to be used for law-enforcement and national-security purposes. “Under pressure to fight terrorism or to pacify repressive governments, Google could track everything we’ve searched for, everything we’re writing on gmail, everything we’re writing on Google docs, to figure out who we are and what we do,” he said. “It would make the Internet a much scarier place for free expression.” The question of free speech online isn’t just about what a company like Google lets us read or see; it’s also about what it does with what we write, search and view.
  • Google, which refused to discuss its data-purging policies on the record, has raised the suspicion of advocacy groups like Privacy International. Google announced in September that it would anonymize all the I.P. addresses on its server logs after nine months. Until that time, however, it will continue to store a wealth of personal information about our search results and viewing habits — in part to improve its targeted advertising and therefore its profits. As Wu suggests, it would be a catastrophe for privacy and free speech if this information fell into the wrong hands.
  • If your whole game is to increase market share, it’s hard to do good, and to gather data in ways that don’t raise privacy concerns or that might help repressive governments to block controversial content.”
  •  
    Can Google continue to "Not be evil" and dominate the global market for search and user-generated content (YouTube, Blogger). Discussed how Google balances among free speech and privacy, the censorship demands of governments and its financial interests.
kaysha johnston

MediaPost Publications Let's Get Real About Privacy And Ads 06/21/2012 - 0 views

  •  
    Ethics surrounding marketing and privacy
Lynn King

Royal Caribbean Cruises Has Web 2.0 Viral Infection - 0 views

  •  
    No surprise here: Royal Caribbean Cruise Line has a viral infection. For once, however, it's not the Norovirus but that new-fangled byproduct of Web 2.0, the viral marketing infiltration. ... So what's the big deal? Well, it seems that the "Royal Champions" weren't always up front about their status as compensated reviewers, effectively misleading readers of CruiseCritic forums with their positive comments.
arnie Grossblatt

E.U. Suit, Amazon Pullout Show U.K. Web Spying Firm Should Quit | Epicenter from Wired.com - 0 views

  •  
    The E.U. and the U.K. are usually more diligent the the U.S. in protecting the privacy of the public, but not in this case of cooperation between ISPs and a the manufacturer of an invasive targeted marketing device.
Julie Schorfheide

Google's Trademark Tussle - BusinessWeek - 0 views

  •  
    Google suffered a setback in a legal battle over how it auctions search terms. How would eventual defeat affect the Web search market?.
courtney reyers

Six good technological ideas for improving publishing - Boing Boing - 0 views

  • Here's Michael Tamblyn, the CEO of BookNet Canada, presenting six technology initiatives that could radically alter the course of publishing for the better. It's a refreshing presentation, focused on selling more paper books using better technology that improves workflow and marketing, while acknowledging that there's lots of room for improvement in ebook readers as well.
Kori Kamradt

Sourcebooks Experimenting with DRM-Free e-Books - 7/9/2009 2:34:00 PM - Publishers Weekly - 0 views

  •  
    Sourcebooks is collaborating with Smashwords to produce 14 mass market titles as DRM-free e-books.
EPublisher Confesses

Chart: Pandora's Royalty Costs Continue to Outgrow Revenue | Statista - 0 views

  •  
    Who may use the "Chart of the Day"? The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with the inclusion of the Statista reference link provided alongside the Chart of the Day.
arnie Grossblatt

The Real Cost of College Textbooks - Room for Debate - NYTimes.com - 1 views

  •  
    Debate on the costs of college textbooks.  I think we did a better job at last year's SPI.
  •  
    This is not likely to have any real effect. Textbooks are sold to a captive market. Those who are paying their tuition without benefit of student loans will buy the books without thinking too much about the cost. Those who are going to school on student loans will go into debt.
Allison Begezda

Publishing's supermarket sweep HarperCollins's exclusive deal with Sainsbury's proves U... - 0 views

  •  
    Do you see any problem with publishers offering exclusive deals to super markets? Do you feel this type of deal devalues a book?
arnie Grossblatt

Legally Speaking: The Dead Souls of the Google Booksearch Settlement - O'Reilly Radar - 0 views

  • In the short run, the Google Book Search settlement will unquestionably bring about greater access to books collected by major research libraries over the years. But it is very worrisome that this agreement, which was negotiated in secret by Google and a few lawyers working for the Authors Guild and AAP (who will, by the way, get up to $45.5 million in fees for their work on the settlement—more than all of the authors combined!), will create two complementary monopolies with exclusive rights over a research corpus of this magnitude. Monopolies are prone to engage in many abuses. The Book Search agreement is not really a settlement of a dispute over whether scanning books to index them is fair use. It is a major restructuring of the book industry’s future without meaningful government oversight. The market for digitized orphan books could be competitive, but will not be if this settlement is approved as is.
  •  
    Nice short piece on some of the downside of the Google Books settlement.
1 - 17 of 17
Showing 20 items per page